"Synthesize new technologies and trends into impacts, opportunities, threats and ultimately, strategy."
/Sounds like a job description at the Department of Homeland Security, right? Close! The PGA Tour, actually.
Reader Tom found some interesting positions opening up in Ponte Vedra, and I tell you, I'm polishing my resume as you read this. With my FedEx Cup messaging skills I just may have to say goodbye to the writing and course design world. Don't believe me? Wouldn't you say I'd be a strong candidate for this one that lets you spend time with Ty Votaw or Bob Combs or some other VP:
POSITION OVERVIEW: Reporting to the Director of PR and Media Relations, this position is primarily responsible for development and implementation of the FedExCup messaging at each tournament site.
PRIMARY RESPONSIBILITIES:
· Advise/counsel players regarding media opportunities.
I do that!
· Assist in development and implementation of weekly TOUR/FedExCup messaging.
Check.
· Pursue and develop story lines about our athletes and the FedExCup.
· Assist New York PR agency in telling story of our athletes and the FedExCup.
· Create “player personality” database.
Check, check, check.
· Compile advance story ideas for assigned tournaments.
Is that like propaganda for lazy writers and TV producers? That I'm not so good at.
· Focus on publicity efforts for upcoming events.
· Serve as PGA TOUR/FedExCup spokesmen in press conferences or radio/television interviews.
My calling!
· Serve as liaison between players and media and between PGA TOUR HQ staff and players.
· Provide media with background information and story ideas on players, FedExCup, officials, tournament, etc.
· Maximize publicity efforts for TOUR Marketing Partners.
· Handle special circumstances and requests from players, media, sponsors, or TOUR staff.
· Attend host broadcaster production meeting every week.
Would I get to bond with Bobby Clampett?
QUALIFICATIONS:
Education/Certification: Bachelors degree required, preferably in Communications, Journalism, Business Management or Marketing.
I knew that Communications degree from Pepperdine was good for something.
Experience: Must have a minimum of 3-5 years experience in Media Relations, Event Management, or Public Relations preferably in a professional golf environment.
Skill set requirements:
* Strong Oral and Written Communication
* Relationship Building
My specialty!
* Collaboration and Teamwork
* Creativity and Innovation
* Judgement
* Negotiating
* Networking
* Political Savvy
Done deal!
Wait, there is also this one...
POSITION OVERVIEW: Serves as main point of contact at TOUR for a sub-set of TOUR’s Official Marketing Partner relationships – many of which with Fortune 500 corporations. Plays a leadership role in the management of a portfolio of relationships.
I've always wanted my own portfolio of sub-set relationships.
PRIMARY RESPONSIBILITIES:
§ Has responsibility for management of a portfolio of relationships valued at $30 – $50M
§ Has responsibility for monitoring contractual elements to ensure they are fully executed by TOUR and Partner
§ Has responsibility for maximizing revenue to TOUR via media, tournament, network, player spending from assigned Marketing Partners and grow even beyond the contractual requirements
Because after all, this is a non-profit organization.
§ Responsible for renewing the Partner (or finding a suitable replacement)
§ Develops strong and positive relationships with portfolio of Marketing Partners with objective of attaining high sponsor satisfaction
§ Responsible for having a deep understanding of Partners’ businesses and industries
Key word: deep.
§ Works closely with client on development of PR, promotion, advertising and relationship-building plans to ensure Partner fully leverages its relationship with PGA TOUR
I think it's well established that I'm all about leveraging brands.
§ Works with assigned Partners to implement TOUR-themed advertising and promotion which is prominent and delivers strong brand-building value to TOUR
§ Responsible for strategically identifying TOUR initiatives that fit the Partners’ objectives and selling concepts in to Partners
§ Monitors portfolio of Partner relationships and ensures that TOUR touches all levels of management at Partner (from day-to-day to CEO) and guides interaction between TOUR and Partner senior management
§ Responds to various Partner requests quickly and thoroughly and provides excellent service
Would you get the CMO another gin and tonic please?
You know, maybe not. But wait, I think this next one screams me!
POSITION OVERVIEW: The Manager will work very closely with the New Media Director to spot marketplace trends, evaluate new business opportunities, manage existing syndication partnerships and help close new deals and renewals.
PRIMARY RESPONSIBILITIES:
* Renew and manage existing New Media partnerships.
* Negotiate and close New Media deals in the U.S. and international markets.
* Support analysis and create deliverables for larger partnership opportunities (e.g. RFP’s, presentations, models, draft of terms etc)
Hmmm...deliverables? Is creating a deliverable, like, you know, like, FedExing the Commissioner's broken wedge to Cleveland for overnight repair?
* Research and evaluate new partnership opportunities -- investigate new ideas and prospects for validity, merits and potential.
* Gather market research across the new media landscape, both U.S. and international – synthesize new technologies and trends into impacts, opportunities, threats and ultimately, strategy.
Ohhhhh!!! That's a winner. Synthesize new technologies and trends into impacts, opportunities, threats and ultimately, strategy. I think you get the job if you know what that means. Especially the threats part.
* Develop and update monthly New Media newsletter summarizing trends and events that affect The Tour.
Ooops. That's TOUR, not The Tour. Sloppy branding I tell you!
* Provide and assist with day-to-day communication with our strategic partner, Turner Sports Interactive. Help build network of contacts at TSI.
QUALIFICATIONS:
Education/Certification: BA/BS or equivalent required/MBA is a plus
Oh is it ever a plus.
