Another Brand Moment

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_41078155_kiran270.jpgJeff Shelley reports the latest Carolyn Bivens magical mystery move:

Her most recent questionable action came when she recently denied a request by 17-year-old Kiran Matharu to attend the LPGA’s Q School, which starts on the 19th.   

In her letter of denial, sent to Matharu via email on September 9th, Bivens wrote: “I do not believe your record in professional golf competitions demonstrates you can compete at the highest level of women’s professional golf at this time . . . I recommend you apply to qualify for the Duramed Futures Tour, ‘The Official Developmental Tour of the LPGA.’ “    

What the heck is Duramed anyway? Ah wait, that's branding because I asked what Duramed is! God she's good.

Well, this doesn't make her sound so good: 

Of all the Q School applicants this year, Matharu might actually be among the most qualified. She’s the reigning Ladies English Amateur champion, was a member of Great Britain and Ireland’s Curtis Cup team that competed last month at Bandon Dunes, and placed 15th in her first professional event. In addition, the young Englishwoman is a two-time Faldo Series Girls champion.    

Yorkshire-born Matharu started golf at the age of 11 and has been an outstanding player ever since. She’s the only British Asian female golfer, has an engaging personality and was named twice as Leeds Sports Performer of the Year – in 2003 and 2004. Earlier this year she was named “Female Junior Sports Personality of the Year” at the Sony Entertainment Television Sports Personality of the Year awards for British Asians.    

Of Matharu’s future, Nick Faldo said, “I’ve worked with Kiran for nearly three years now and in that time she has certainly proved that she has the potential to succeed on the big stage. Kiran combines a great game with a steady nerve and I’m confident that, with a little more experience, she will be in a position to challenge for the very highest honors that the ladies game has to offer.”    

After the Curtis Cup, Matharu turned professional with a plus-4 handicap, the lowest of any female golfer in the UK. She made the cut and finished 15th in The Wales Ladies Championship, her first professional tournament.