"The new identity leverages the equity of both the FedEx and PGA TOUR logos."

From PGATour.com, on the big news that a logo has been developed for the FedEx Cup:

"The FedEx Cup, represented by this new tri-color logo, will become synonymous with a new measurement of achievement on the PGA TOUR," said Ric Clarson, senior vice president, brand marketing for the PGA TOUR. "Fans will associate this logo with a dynamic season-long competition to determine the FedEx Cup champion."

You hope.

 "We are excited to launch the next phase of our sponsorship of the PGA TOUR by introducing the new logo for the FedEx Cup," said Laurie Tucker, senior vice president of marketing at FedEx. "This will further help us to establish FedEx as the premier sponsor of the PGA TOUR and highlight our consistent values of reliability, excellence and leadership."

Oh and here's the money quote...

"The new identity leverages the equity of both the FedEx and PGA TOUR logos. These brands are best of class. Combined, the new logo communicates that FedEx Cup is a pinnacle event in golf," said Tucker.

The new identity leverages the equity of both the FedEx and PGA TOUR logos.

And we wonder why people hate America?