More On 84

Thanks to Big K for the heads up on this Teresa Lindeman story in the Pittsburgh Post-Gazette that sheds  a little more light on the 84 Lumber Classic's surprising demise.

But pretty soon, it became clear the higher costs of such things as moving from ESPN to CBS would bump the overall price tag up to the point where 84 Lumber expected to pay $100 million over the six-year contract.

That's money that could be used to build a lot of new stores plus help pay for acquisition of companies that can fill in services not offered by 84 Lumber now.

Ms. Hardy Magerko couldn't justify putting so much money and staff time into a golf tournament, especially since her customers are not the broad consumer audience that would be attracted to a CBS broadcast.

She broke the news to her father. "I didn't ask him. I basically told him," she said, knowing that he would hate losing the event. And he did, though she said he agreed with her assessment of the financial bottom line.

Ms. Hardy Magerko has mixed emotions about how things worked out with the PGA. She has offered to host the fall tournament another year if the organization can't find a replacement in time.

She believes the golf organization might have helped 84 Lumber more in making its numbers work. She said the PGA was unwilling to sign a deal shorter than six years or to allow the company to bring in a presenting sponsor to help share the expense, though she has heard it has been more accommodating for the group that stepped up to take the spot.

For now, 84 Lumber is prepared to put on its final PGA tournament in the fall and then move on. Ms. Hardy Magerko won't miss the constant meetings required to plan the annual golf event. That's time she can spend on the road meeting with her new store managers.