February 10, 2006

Callaway Sues Acushnet

February 10, 2006/ Geoff Shackelford

Callaway sues Acushnet over the Pro-V1 after negotiations break down.

According to the complaint, the Sullivan patents "revolutionized the game of golf" and "have done more to change the game of golf than any other equipment advance in the history of the game."

Now this is interesting, because Titleist argues that the ball is not the only thing uh, revolutionizing the game. But instead it's the optimization, athleticism, the agronomy (LOL!) and other fun stuff.

Yet here is Callaway saying the ball that they created and which they claim Titleist copied has "done more to change the game" than any other piece of equipment. Ever.

So much for these two lovebirds joining hands for a joint lawsuit when/if the USGA acts.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.