Promising "To Be In Bed Together"

Honestly, you just wonder if they hesitate before hitting the send key on stuff like this. I swear I haven't made this up.

Sawgrass Destination Set To Become The Pebble Beach Of The East; Key Partners Promise To Be "In Bed Together"

PONTE VEDRA BEACH, Fla. - Redquartz Boundary Ltd. (RQB), the new Sawgrass Marriott Resort & Spa ownership group -- together with the Sawgrass Marriott and TPC Sawgrass teams -- recently announced a refreshed vision to establish the Ponte Vedra Beach area as one of the premier golf, spa, beach and convention destinations in the world. "The dynamic partnership between RQB, Sawgrass Marriott and TPC Sawgrass is setting up the Sawgrass destination to secure a position as the Pebble Beach of the East," said Debi Bishop, general manager of Sawgrass Marriott Resort & Spa.

Pebble Beach of the East?  Don't you have to have an ocean nearby to claim that? Hopefully a good legal department too.

"Sawgrass will undoubtedly be paralleled with iconic golf destinations such as Pebble Beach and Pinehurst," said David O'Halloran, the representative for RQB Ltd., the joint venture comprised of affiliates of an Irish-based investment company, and chief executive officer of RQB America.

Bill Hughes, general manager of TPC Sawgrass, added, "with THE PLAYERS Championship primed to go to the next level with a new May date, High Definition NBC broadcast with limited commercial interruption, and our dramatic renovation, we are clearly at a defining point in elevating Sawgrass as one of the most unique golf destinations in the world."

During a media briefing held Wednesday, Nov. 8, O'Halloran, Bishop, Hughes and Vernon Kelly, chairman of the RQB Development Committee and past president of PGA TOUR Golf Course Properties, illustrated how they are "in bed together" in an outdoor replica of the resort's revived guest room.

Like I said, you can't make this stuff up.