Shapiro on Bamberger

Leonard Shapiro in the Washington Post writes of Michael Bamberger's actions:

I believe he was dead wrong and did the absolutely dishonorable thing for his profession. He was there as a representative of his publication, given credentials by the LPGA to "cover" the event, not officiate it. If he wanted to mark off the yardage to prove the error of Wie's ways to himself and then to his readers, no problem there. If he wanted to write about his findings in the magazine, again, that certainly was his prerogative.

So if Bamberger waited to spring this on readers in SI instead of reporting it to officials and the player at the tournament (albeit, way later than he should have), that would have been acceptable?I don't think so.