2022 Genesis Invitational Draw All Of World's Top 10, 16 Of The Top 20

It’s a major championship caliber field and forecast for this week at Riviera, as The Genesis Invitational hosted by Tiger Woods lured all of the world top 10, 16 of the top 20 and 34 of the top 50.

The headliners:

·         Jon Rahm (World No. 1, 2021 U.S. Open champion) 

·         Collin Morikawa (World No. 2, 2021 Open Championship winner and Los Angeles native) 

·         Viktor Hovland (World No. 3) 

·         Patrick Cantlay (World No. 4, the PGA Tour’s 2021 FedExCup champion) 

·         Dustin Johnson (World No. 5 and 2017 Genesis Invitational champion) 

·         Rory McIlroy (World No. 6, 20-time PGA TOUR winner and four-time major champion)  

·         Justin Thomas (World No. 7 and 14-time PGA TOUR champion) 

·         Xander Schauffele (World No. 8 and 2020 Olympic Gold Medalist) 

·         Cameron Smith (World No. 9) 

·         Hideki Matsuyama (World No. 10 and 2021 Masters champion)

Also in: Brooks Koepka, Jordan Spieth and defending champion Max Homa. Former winners Adam Scott and Bubba Watson will also be there. Sponsor invites include Rickie Fowler, Will Zalatoris, Robert Macintyre, Thomas Pieters and Sahith Theegala.

Turns Out, Charley Hoffman Just Really Wanted Attention

After a sparkling third round 79, sponsor ambassador Charley Hoffman met with media to clarify his various charges against the rules, governing bodies and PGA Tour. It’s quite a bizarre transcript.

While I realize we’re talking about someone who will never be confused as a former Oxford and Cambridge man, a few things become clear after reading Hoffman’s remarks. If you are paired with him, watch him like a hawk. And if this is the best the PGA Tour can do for its Policy Board when all bright hands are needed on deck, the future is not bright.

Q. Things often get sort of lost on social media, so I just wanted to ask what you really meant with the Instagram last night.

CHARLEY HOFFMAN: What I meant and what I said, I mean I think I explained it fairly well, but obviously not a huge fan of the USGA and how they govern us all the time.

“Govern us all the time.”

Those pesky rules always in place!

I was under the, or, under the impression that the rule had changed. And I was frustrated when the rule hadn't changed, why it hadn't changed and I think there's some sort of -- I mean obviously we have a PGA TOUR liaison that helps with the USGA and helps in figuring out what the rules should and shouldn't be.

Sounds like someone really doesn’t like playing by the rules.

And it just, it didn't make any sense at that point in time why that rule hadn't changed, especially this exact tournament when it happened to Rickie Fowler, he ended up winning the golf tournament, but it could have cost him the golf tournament.

But as -- and as I told the rules officials last night it's like, everybody says, We're going to change it for the better, we're going to do this and that, we're close or whatever but nothing seems to get done.

Just to be clear, Hoffman had more than one option, chose to drop in the difficult location and is now whining because his ball moved after he placed it. The rules were there to help him in multiple ways, as were the first and second opinions he called in. (The rules staff responded as detailed here.)

And unless you come out on a platform like I did it somewhat influences a change. That's what I meant by the rulings and everything else.

Yes you can really feel the groundswell.

Q. You wrote that you wonder why guys are looking to join another tour. Do you feel like a lack of accountability or a rules issue are why guys --

CHARLEY HOFFMAN: I think it's a whole, a whole -- everything. You got to look at yourself as a policy board member and look at your self in the face, as I said, what can I do better as a player director, what can the executive committee do, executive directors do better to make sure that we are the best tour in the world.

And if it's -- the PGA TOUR's rewarding us by using social media in their platforms now, but they don't like it when you don't say something that may not be up to their standard. But you're rewarded on it.

Apparently Charley missed the meetings where it was explained that attempts to get attention or negative publicity would not factor into the PIP. Must have been busy reading the Rules of Golf!

I'm by no means trying to win the Player Impact Program, but I wanted to get my point across that there's rules out there in the game of golf that should be changed.

Because Charley doesn’t like them and declined the safer option.

I had no -- I wasn't near the golf ball, I had no intent to hit at the golf ball and the ball moved after I dropped it twice and I have to put it down where the ball landed. I have no control over that, I turn my back and the ball goes in the water. How is that a rule that is good for the game of golf and how we play? I mean, not one person at a country club would have took another penalty for that, why is it, in professional golf, are we doing that? It's not the first time it's happened.

Charley should draw up some Rules his ownself. Really dig in to the literature, the plight of the PGA Tour pro and publish his version of the rules.

So you have to use what I have because obviously what we, what the players have said and our person that sits on their board and sits with them, it hasn't gotten through to them.

And I talked to the USGA last night and hopefully they got the point and hopefully it does change.

What a fun Friday night for that USGA official.

So hopefully a little bit of hard times for me going through this, probably going to catch a ton of crap, will make the game better and I hopefully the PGA TOUR and the policy board and everybody gets together and we keep everybody here and we play in the U.S. the best game of golf in the world and we have the best players play week-in and week-out here in the United States.

Nice recovery there. But uh…

Q. You made a pretty giant leap though going from this rules infraction to, you know --

CHARLEY HOFFMAN: Yes.

Q. -- players --

CHARLEY HOFFMAN: Strategically.

Q. Yeah?

CHARLEY HOFFMAN: I, if I just griped about a rule no one probably catches it. No one says anything.

Q. How much thought did you put in --

CHARLEY HOFFMAN: A decent amount. So I put a jab in there on purpose just so that the media would catch it.

So clever! What other kinds of bait and switch do you pull?

Q. And Jay Monahan's name too?

CHARLEY HOFFMAN: And Jay, yeah, it was "Sorry, Jay", that I was doing this, because I have a great relationship with Jay and I have nothing for admiration about what Jay does for this TOUR and how hard he works.

So it was a "Sorry, Jay" because I know he's going -- this isn't an easy time for the PGA TOUR. So that's why that "Sorry, Jay" that that's why I said we need to do better, we as player directors, as executive directors, commissioners, everybody, we need to do better to make sure we keep everybody here in the U.S.

With you on the case, I’ll take the Saudis and their silly oily money.

Q. You're one of the few players on the policy board. Is the system in place not working?

CHARLEY HOFFMAN: I think it works really good, but we have, we have a threat. I mean, that's real. I mean, you can't hide under a rock and say it's not.

And I, there's no way that I, it's ever crossed my mind to go over and play for a competitor and -- ever -- and it was never -- if it came across in that Instagram post that I have been reached by them, I have not been reached by them, it came across wrong. I added that so the media would catch it, so I would prove my point on the rules side.

What a chap!

Waste Management must be feeling so good about the endorsement deal. Because he really is a waste of a spot in the tournament.

"For Mickelson, actions will speak louder than words"

AP’s Doug Ferguson put Phil Mickelson’s “obnoxious greed” remarks into context and it’s time for him to put up or shut up, ish.

Mickelson is not at the Phoenix Open this week. He was headed to Montana to ski. Setting a schedule is what golf affords, not to mention the ability to compete at a high level for 25 years — or in his case, win a major championship at age 50 — all while accruing an enormous pension.

It’s a lot to digest. Mickelson conceded as much when he said he wasn’t sure where it was headed because of so much that needed to be addressed. He has served on the tour’s Player Advisory Council twice in his 31 years, most recently in 2001.

Ultimately, though, he felt it would end on a positive note.

Most telling was when Mickelson was asked for a general comment on Golf Saudi. He applauded the group for its support of the players, for sponsorship of Ladies European Tour events and for creating leverage for the players to try to improve the PGA Tour.

If that’s what this is about — leverage — then maybe Norman is the one who should be worried.

2022 AT&T Ratings Down, Continuing A Trend For The Event

In a new date one week earlier than normal, the 2022 AT&T Pebble Beach took a ratings hit.

According to Showbuzzdaily.com, the 1.87/3.1 million average viewership was down from the Waste Management Open’s 2.10 on the same weekend last year.

Over the last four years, the AT&T’s final round numbers:

2022 1.87/3.1 million
2021 2.55/4.2 million (no pro-am)
2020 2.27/3.5 million
2019 2.39/3.7 million

The most surprising decline may be Saturday coverage, once a popular viewing day:

2022 1.11/1.8 million
2021 1.50/2.37 million (no pro-am)
2020 1.58/2.4 million
2019 1.93/2.9 million

For some past numbers, Paulsen at SportsMediaWatch.com offered ratings from 2003 to 2013 that included the 4.9 for 2009’s Tiger-Phil showdown.

What ate into the numbers in 2022? The Beijing Olympics might be to blame for Saturday’s rating on what was an otherwise light day of sports options. It’s a shame, as CBS presented a really good show a little lighter on celebrities, heavier on tournament coverage and full of breathtaking moments (i.e. Jordan Spieth’s cliffhanger, amazing aerials).

The 2022 final round was almost certainly impacted by going up against the NFL Pro Bowl and NASCAR “Clash at the Coliseum” qualifying and race.

Incidentally, the Saudi event where several former AT&T winners and other name players took place in the early hours , did not draw a rating for any of its four rounds.

Jordan On A Special Week At Pebble: "You don't want to leave."

While a late bogey cost a few other small mistakes cost Jordan Spieth the 2022 AT&T Pebble Beach Pro-Am, he (A) still managed to find his way to the interview room afterwards and (B) said glowing things unrelated to his sponsorship obligations. (Yes, I’m thinking of players raving about Royal Greens in fear of their lives.)

The bar these days is low for sure, but it’s still nice to see a player with such perspective after a tough loss down the stretch.

Q. You spoke on Tuesday in your opening press conference about loving this course loving this tournament. Can you just reflect on the week a little bit and how it went for you?

JORDAN SPIETH: Yeah, I mean, I can't tell you how many times maybe had half a dozen times I got to tell Jake, Hey, we didn't even have to pay to play Pebble Beach this weekend. And the weather we had, I mean it's just, you don't want to leave. Like we we've been here since Saturday and as excited as I am for the next couple events, I mean I could stay here for months and just play this golf course, it's just -- all three of them were so much fun this week. They were in such great condition, they were firmer, faster, weather permitted. So it's always amazing it's one of our favorite places in the world on the Monterey Peninsula.

PGA Tour and Trackman Expanding "Use of club and ball tracking and tracer technology" for nearly every shot to help enrich the fan experience

I don’t have much to add until we see how this plays out, but you know the old saying: you can never have too much tracer on a golf broadcast. By most accounts, Trackman remains by far the best and most accurate of the launch monitors, so kudos to the PGA Tour for pushing this technology and hopefully making the fan viewing experience even better.

The most exciting potential revealed may be in the second to last paragraph, with the announcement of a mobile system to catch more shots from the fairway. Or, perhaps, the trees when a player has to shape a shot and viewers theoretically get to see the bend of the ball traced.

Overall, this means more data, better tracer coverage and more of it on PGA Tour Live coverage. How much is adopted by the networks using the Tour feed remains to be seen.

For Immediate Release:

PGA TOUR selects TrackMan™ tracking and tracing solution beginning in 2022

TOUR events to see expanded use of club and ball tracking and tracer technology 

for nearly every shot to help enrich the fan experience

PONTE VEDRA BEACH, Florida – The PGA TOUR and TrackMan announced today they are expanding golf’s most advanced club and ball tracking and tracing solution. By combining TrackMan’s cutting-edge Doppler Radar and club and ball tracking technology, TOUR events will have tracing capabilities for every golf shot hit during the season. This will significantly enhance how fans experience the world’s best golfers by providing more detail for television, OTT and digital platforms.                                                                     

This agreement will double previous ball-in-motion tracing capabilities on the golf course, allowing nearly every shot to be traced and automatically shared with television and OTT partners and across TOUR digital platforms such as PGATOUR.COM and the PGA TOUR app. The arrangement with TrackMan begins in 2022 for PGA TOUR LIVE and TOUR digital platforms, while the domestic television partner agreement begins in 2023. This expansion will immediately offer fan enhancements such as the visualization of ball flight paths for shots inbound to the green in TOURCast.

“We’re excited to increase the volume and depth of tracking and tracing for every shot on the PGA TOUR,” said Ken Lovell, PGA TOUR Senior Vice President Golf Technologies. “TrackMan’s sensors will substantially increase content available for analysis and initiate the development of new insights, while creating the opportunity for us to develop innovative visualizations for fans to view all the incredible shots on TOUR.”

Fans will see more information beginning in 2022 on how and why the ball moves and arrives at a certain position. This is achieved by using TrackMan technology to capture club speed, ball speed, curve, landing spin, launch angle, spin rate, spin axis, apex, carry and more. The advanced aerodynamic models can also determine the effects of wind, weather, and altitude on a shot so that fans can understand how a shot was impacted by environmental factors.

In addition to doubling the collection of radar and tracing information, the new system will substantially increase the range and sensitivity of the content that will now be layered with video for use on any TOUR media platform. 

Klaus Eldrup-Jorgensen, co-founder and CEO of TrackMan, commented “We have been working closely with the PGA TOUR for more than 15 years, to accurately measure and report data on club delivery, ball launch, ball flight, and tracers for the best players in the world. We are proud to be chosen to implement our new solutions with the PGA TOUR, which will ultimately include all shots for all players. The future of golf will be told in new and innovative ways, the fan experience will elevate to a new level, and the stories about how good these guys play is just beginning.”

The club and ball tracking and tracing solution has become a valuable element to “ShotLink powered by CDW,” the TOUR’s real-time data collection and scoring system. As the TOUR and CDW continue to innovate the acclaimed scoring system that has benefited tournaments, broadcast partners, players and fans in countless ways over the years, the TrackMan system contributes to the automated data collection efforts by allowing ShotLink to auto-trigger on shots without input from a person. 

The new technology being deployed expands tracking capabilities from tee boxes only to shots hit from the fairway and around the green, where the system determines the exact 3D position of the ball at any point in its flight. The TrackMan technology has the ability to lock onto a ball that starts behind the trees and only becomes visible to the radar halfway through its flight. It’s able to accurately track balls up to 400 yards in any conditions; rain, fog, sunrise, and sunset. 

For a typical TOUR event, around 40 units are placed around the course to track shots with advanced radar and camera units on tee boxes and greens to capture final resting position. 

TrackMan also recently developed a mobile system that will be used for the capture of radar and tracing information from the fairway and will automatically integrate into TOUR media platforms, which is aided by AWS, the TOUR’s Official Cloud Provider. There are no cables or connections with the mobile system, which adds very little weight for the operator. The TOUR is testing the mobile system for expanded future use on PGA TOUR Champions, the Korn Ferry Tour and in other executions.

The club and ball tracking and tracing system will utilize AWS Fargate, Media Services, and numerous other AWS products to process and deliver radar and tracing on every shot in nearly real-time. The full suite of AWS products will allow TrackMan to reduce their onsite footprint and allow fast and easy access to the devices and information from anywhere around the world.

Farmers First Saturday Finish Farmers Ratings: Down A Bit But...

It would have been a disaster had someone tried to compete against the NFL’s AFC and NFC Championship games given this year’s massive numbers and the almost non-existent numbers for sports going against the football.

Showbuzzdaily has all the Nielsen numbers, starting with those eye-popping NFL numbers: 23.35/50.2 million for the NFC title game on Fox featuring the Rams victory over the 49ers, and a 23.62/47.8 million average for CBS’s broadcast of the Bengal’s win over the Chiefs.

The 2022 Farmers final round wrapping on Saturday drew a 1.71 Nielsen rating with a 2.67 million viewer average.

Friday’s third round on CBS drew a .95/1.4 million average viewership.

Without NFL games to compete against in 2021, the Farmers drew a 1.95/3.1 million average and a 1.27/2.02 million average viewers.

While there are still issues to be resolved for the tournament and lost revenue due to the finish, the Saturday finish on CBS looks like the right move. Assuming the Farmers remains in this date going forward.

As for the LPGA’s Gainbridge played on Sunday against the NFL, Lydia Ko’s win did draw an audience but it was miniscule (.16/236,000).

Today In Golf Saudi: Another $100 Million For Asian Tour, Norman Talks And Poulter Gets Huge Offer

Have you showered yet? If not, wait until after you’ve read this post.

Over at The Quadrilateral I summed up and dissected the lack of deep hidden meaning in Greg Norman’s pre-PIFSIPSIA presser to announce another $100 million for the Asian Tour’s new series of international events. Which, as first reported by Alistair Tait here and Ewan Murray here, is a bold foray outside of the Asian Tour’s normal confines. You can read more details on the series that might act as a feeder tour for the Saudi Golf League or even as placeholder events converted into stops should the superstar league go forward.

In The Telegraph, James Corrigan reported exclusively on the lavish offer of $20-30 million for Ian Poulter to commit and, in all likelihood, kiss a future Ryder Cup captaincy goodbye. Ironic since his Ferrari collection is worth about that much and built off of his Ryder Cup play.

Trying to gauge where all of this stands, Murray posted this analysis at The Guardian and wondered if using the Ryder Cup as leverage could backfire.

Should, for argument’s sake, Bryson DeChambeau, Phil Mickelson, Henrik Stenson, Ian Poulter and Lee Westwood be tempted by this promised land then their future involvement in the Ryder Cup either as captains or players becomes almost impossible to square. The debate in this case would be a furious one; is it fair for players to effectively turn their backs on an event that has done so much for their profile, or would administrators on either side of the Atlantic be wrong to ostracise them? Even in the short-term, if Europe cannot or will not appoint Stenson as the captain for 2023 in Rome because of Saudi links then their Ryder Cup environment is undermined. And that, whatever the rights and wrongs, is a key issue.

Rymer: "Announcers want to cover the game in ways that are relatable to the fans. These days, in so many ways, that’s just not possible"

The Big Timer Charlie Rymer scores plenty of points in this look at how painful golf TV announcing has gotten and it’s not the announcers he blames.

The former Tour player and longtime Golf Channel personality addresses some of the worst Tim Finchem messes left behind, namely the wraparound schedule’s ability to kill the opening day buzz, the FedExCup’s continued problems, the relentless FedEx “impressions” effort (that’s been worse under the new TV deal) and where the PGA Tour hides announcers that don’t follow their lame scripts.

FedEx has the relationship with the PGA TOUR because it’s a good business decision for them. Somewhere in Memphis, a bean counter does all the fancy math counting up “impressions” and distributing the beans across silos and gives the deal a thumbs up. Because of that (and if you haven’t noticed), there’s a season-long bonus pool where PGA TOUR players get astronomical bonuses for their finish on the final list. They have this thing called the FedEx Cup Playoffs that end the season, and somebody gets $15 million and a really cool trophy. I’m pretty sure the winner doesn’t care about the trophy.

Players finishing all the way to 125 on the list get nice bonuses, too. Great for the players. Great for FedEx. Great for the PGA TOUR execs who put the deal together.

Problem is, the event has an awkward format that has evolved over the years and every few years has to get reinvented. When it was first announced by former commissioner Tim Finchem at a press conference in Atlanta, he indicated that the PGA TOUR has the deal and will now get to work figuring out the format. Fifteen years later, they’re still figuring.

Pebble Blues: Even Korn Ferry Players Passing Up Clambake For Panama's Level 4 Status

With Level 4 State Department status (“Do Not Travel”) you’d think going to Club de Golf de Panama might be low on the list of Korn Ferry Tour members. But every dollar counts when you’re trying to secure a PGA Tour card and money made at the AT&T Pebble Beach Pro-Am doesn’t mean a thing toward your season long effort so, not surprisingly, players are opting to take on the double whammy of crime and COVID over the Monterey Peninsula.

In that sense, this is a win for the KFT structure and speaks to the player determination to get their card. But passing up what was once a signature Tour event where the prominent and powerful gather is also quite surreal to see. Some good news: the worst crime areas cited by the Department of State are a decent distance from the KFT’s Panama Championship. They’ve got that going for them.

The AT&T has seen its field depleted by all the waivers granted to play the Saudi’s PIFSIPSIA stop on the Asian Tour. So with three courses and pro-am slots needing a pro, the opportunity exists to play Pebble Beach, Spyglass and MPCC like never before. Yet it appears the AT&T is headed toward a Charlie Beljan late-add at this pace. And some lucky big spender is guaranteed to get Grayson Murray for three rounds. Enjoy that!