Tiger Ratings Bump: 2016 Hero World Challenge Edition

Here are highlights from the traditional Tiger ratings bump, 2016 Hero World Challenge edition.

The Thursday numbers are off the charts given how many Americas have jobs.

The third round overnights coming in as the highest since the Memorial are eye-opening too...

Thursday (Golf Channel, final numbers)

Golf Channel’s Round 1 coverage delivered a .86 coverage rating / 782,000 viewers: +190% year over year and +74% over 2014, the last time Tiger Woods was in the field at this event.

Most-watched Round 1 this year since The Open Round 1 in July (excluding Day 1 of the Ryder Cup).

Most-watched Round 1 at this event on Golf Channel (2007-16).

Excluding Ryder Cups and Presidents Cups, most-watched 4th quarter Round 1 in Golf Channel history (2006-16)

Friday (Golf Channel)

Friday’s live coverage of the Hero World Challenge delivered a .45 US HH overnight rating, a 200% increase year over year and a 61% increase from 2014.

Second highest round 2 overnight at this event on Golf Channel (2007-16).
 
Saturday (Golf Channel and NBC, overnights)

NBC: Saturday’s live coverage on NBC delivered a 1.59 US HH overnight rating, a 92% increase year over year and 73% over 2014. Highest Round 3 overnight at this event since 2011. Highest PGA TOUR Round 3 overnight since the Memorial round 3 in June (1.63), excluding the Majors and Ryder Cup.

Golf Channel: Saturday’s live lead-in coverage on Golf Channel delivered a .68 US HH overnight rating, a 162% increase year over year and a 51% increase over 2014. Highest Round 3 lead-in coverage at this event (2011-16).
 
Sunday (Golf Channel and NBC, overnights)

NBC: Sunday’s live coverage on NBC delivered a 1.08 US HH overnight rating, a 54% increase YOY and a 30% increase from 2014.

Golf Channel: Sunday’s live lead-in coverage delivered a .43 US HH overnight rating, a 126% increase YOY and a 48% increase from 2014. 2nd highest final round lead-in at this event (2011-16).