He’s Back! Parsons Pens Another Letter To The Few Members

Nothing against GoDaddy.com founder Bob Parsons as he’s merely reflecting the views of the super-rich these days. But I find it fascinating to see in the latest letter regarding his Scottsdale National that the emphasis continues to be on building a future revolving around having as few people as possible at his club. Course, service, ambiance all play second fiddle to the number one priority: have to see as few golfers as possible.

This is not unusual these days, but remains peculiar to even me as I do see the benefits of having to deal with fewer wretched people. Still, do you join a club because there is no one there?

Anyway, the latest letter mentions a $200 million investment in the place to make it the Augusta of the desert, the new holes that have been created (whoa Nellie, one might become the signature hole!) and maintains the consistency of past correspondences (here, here and here). Still, any course owner that promises no assessments while trying to make a place great (in his mind) is to be commended!