Memorial Ratings Spike 138%
/I guess Tiger gets the credit here, but don't underestimate the tens of viewers who wanted to see Rory Sabbatini and Spencer Levin plod their way around Muirfield Village.
For Immediate Release:
CBS SPORTS’ FINAL-ROUND COVERAGE OF MEMORIAL TOURNAMENT PRESENTE D BY NATIONWIDE INSURANCE DELIVERS HIGHEST RATING IN EIGHT YEARS
Final Round Earns 138% Increase in Ratings in Metered Markets
CBS Sports’ final-round coverage of the MEMORIAL TOURNAMENT PRESENTED BY NATIONWIDE INSURANCE on Sunday, June 3 (2:30-6:00 PM, ET), which saw Tiger Woods win the Memorial a record fifth time and tie Jack Nicklaus with 73 PGA TOUR wins, delivered the highest rating for the final round in eight years (4.2/9; 2004) with an average overnight household rating/share of 3.8/9, up 138% from last year’s 1.6/4 in the metered markets.
Sunday’s final-round rating peaked at a 5.7/12 (5:30-6:00 PM, ET).
CBS Sports' third-round coverage of the MEMORIAL TOURNAMENT on Saturday, June 2 (3:00-6:00 PM, ET) earned an average overnight household rating/share of 2.5/7, up 67% from last year's 1.5/4 in the metered markets.
**Golf Channel had a good week too, and was rewarded for bonus coverage after the rain delay. Kudos to them and the CBS team for sticking around.
2012 The Memorial Round Two (1.3 household rating / 1,283,000 average viewers) up 61% year over year.
· Highest-rated/most-watched Early Round for this event in 11 years (including years on ESPN and USA Network).
· Highest-rated/most-watched Early Round at The Memorial on Golf Channel (2007-2012)
