Thankfully It's Still 2018: Tiger Opens Tour Championship With 65, Tied For Lead

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Golfweek’s David Dusek has the details of Tiger’s first round at East Lake in five years and it was a beauty.

“This was by far better than the 62 at Aronimink,” Woods said, referring to his opening round at the BMW Championship two weeks ago. “Conditions were soft there. It’s hard to get the ball close here. There’s so much chase in it. If you drive the ball in the rough, you know you can’t get the ball close.”

If this were 2019 and Tiger came into the Tour Championship/FedExCup finale 20th in the standings, things would have been different after round one given the new “strokes-based” handicap system announced this week. As Joel Beall notes for GolfDigest.com, “thank the golf gods the system doesn't come to fruition until next fall.”

Beall posts the full top 8 and Tiger would be five back of Justin Rose after one round.

Of more note for those wanting to consider how the system will work for the Cup leaders, there is Bryson DeChambeau—winner of two playoff events and the FedExCup leader—already three back following an opening 71.

What To Make Of The Mixed PGA Tour Playoff Ratings News?

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Maybe the numbers do not matter with the PGA Tour Playoffs(C) moving to a late-August finish in 2019. Or perhaps a couple of golf-loving Nielsen viewers took the family to the Catskills Northern Trust Open weekend. 

Either way, with Tiger Woods lingering around and getting lots of coverage, the Northern Trust saw a drop in ratings while Labor Day's final Dell Technologies saw a nice boost from Woods. 

From Paulsen at Sports Media Watch:

Final round coverage of the PGA Tour Northern Trust, the first event of the PGA Tour playoffs, earned a 1.9 rating and 2.75 million viewers on CBS Sunday — down 10% in ratings and 12% in viewership from last year (2.1, 3.14M) but up a tick and 5% respectively from 2016 (1.8, 2.63M).

The news was better for Monday's final round at the TPC Boston, where a 2.1 rating was up 8% from 2017 on Tiger's back. The Monday coverage also faced little competition, again making it an attractive coverage day for some other tour to jump on now that the PGA Tour is abandoning Labor Day Monday's going forward. 

Paulsen also updates his Woods Effect numbers from the season with the Northern Trust being just the second tournament to not see an increase. Lead-in numbers are included for Golf Channel and those are also huge, with the 1.34 million average audience for Sunday's coverage. 

Tiger Shoots 62 Day After Skipping Pro-Am...

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A permanent lifetime exemption from pro-ams is in order, no?

From Ryan Lavner's GolfChannel.com item after Tiger Woods opened the BMW Championship with a 62, tying Rory McIlroy for the lead and continuing to progress in his return from back surgery.

“I needed it,” he said Thursday. “I really did. I’ve played a lot of golf in the last six weeks, and I needed a day off to recover and make sure I was fresh today.”

To pass the time Wednesday, Woods said he went to the gym, received treatment and watched “a lot” of U.S. Open tennis. He felt even better about his decision when the temperatures soared over 90 degrees, and Hideki Matsuyama and a couple of caddies had to pull out of the pro-am because of heat exhaustion.

Of course there was also the Scotty Cameron coming off the 60-day DL that might have helped, too, as Tiger noted after the round. 

AT&T Betting Big On Golf Beyond "The Match" Or Just Making Their Best Possible Synergy Play?

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Lost in the details and griping over pay-per-view of Tiger Woods and Phil Mickelson the day after Thanksgiving may be the role of the main backer: AT&T.

From Mike Murphy's MarketWatch.com item:

AT&T said it will distribute live pay-per-view coverage on a number of its platforms, including DirecTV, AT&T U-verse and sports streaming site B/R Live. The company said the match will also be available on other on-demand platforms, and a rebroadcast will air on the TNT network. The pay-per-view price was not announced.

In a statement, AT&T said the two will be able to make side challenges: “Woods and Mickelson will selectively make side-challenges against one another during the match. For instance, Woods or Mickelson could raise the stakes by challenging the other to a long-drive, closest-to-the-pin or similar competition during a hole as they play their match, with money being donated to the winning golfer’s charity of choice.”

While long focused on sponsoring tournaments and providing bonus coverage on its more recent acquisition, DirecTV, this is the first major play by AT&T on the golf content side. With CEO Randall Stephenson on the PGA Tour Policy Board, could their role in the match and use of TNT as the broadcasting brand to deliver the coverage--despite consistently loathsome reviews of their PGA Championship effort--give folks the impression AT&T is getting in the golf business. 

Or, is this all a way to justify their recent mergers by bringing together too many AT&T properties under the AT&T umbrella: DirecTV, TNT, Bleacher Report, HBO and AT&T U-Verse?

Time will tell, but a big PGA Championship bid does not seem too far fetched. Certainly bidding on some PGA Tour events for 2022 and beyond seems plausible. One question remains and probably always will go unanswered: what does Stephenson do when these matters come up before the PGA Tour Policy Board? 

 

 

 

Tiger V. Phil On November 23rd: Pay Per View Price May Be Shockingly Inexpensive

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I'm growing increasingly excited about Tiger v. Phil, which ESPN.com's Bob Harig says will be Friday, November 23rd at Shadow Creek and on pay-per-view.

The winner-takes-all $9 million was a compromise to keep the $10 million FedExCup first prize the top one in golf. However, in return it sounds like the PGA Tour has signed off on some blatant gambling elements, like presses or side bets that will have a charitable component. There may also be a heavy Las Vegas, in-match betting element that would have made Commissioner Moonbeam freak out, but which could lay the foundation for the future of fan betting. 

As for the timing, late afternoon/prime time streaming seems to be the goal:

Although a time for the event was not announced, Mickelson said he hoped for a prime-time finish in the East and perhaps even playing the final few holes in Las Vegas under the lights.

Love the lights, love the holiday weekend play and my sources are saying the streaming price will not be substantial. Some--other than millennials who like to share passwords--will find dirt cheap, in the $5 to $15 range, $20 likely the top end depending on how you access. The goal is to make this available via as many options as possible, not to launch and promote one entity. 

Yes, TNT will be announcing, which means Ernie Johnson welcoming us in a PGA Championship Thursday flashback. But as our poll last month showed, 22% of you were willing to pay in that price range. 

Ryder Cup: Tiger And Furyk Talk About Tiger Woods

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Pretty funny to imagine Tiger Woods shifting to third person mode to assess his potential as a Captain's pick, though why we are pretending it's a serious discussion at this point is beyond me.

Ryan Lavner with the best revelation from Tiger's press gathering Tuesday at Ridgewood CC in advance of the Northern Trust:

“I’m one of the guys on the short list, and sometimes I have to pull myself out of there and talk about myself in the third person, which is a little odd.”

Does Tiger Need To Develop A More Controlled Game, Or Is He Already Doing So?

Golf Channel's Jaime Diaz pens an interesting look at the evolution of Tiger Woods' driving and feels we may be seeing a change in driving philosophy. Diaz argues that Woods should commit to a stronger pursuit of accuracy over distance in the face of a Brooks Koepka world, but I'd gently disagree that in the last few months the decline in clubhead and ball speed suggests he's already transitioned to an emphasis on rhythm and shot-shaping over yardage. 

As always, I'd encourage a full reading for context. But in the interest of discussion and before Diaz makes that case, I thought this was interesting:

But those numbers started to decline, in part because Woods never really quite felt as comfortable with oversized titanium heads and lightweight shafts as he had with a smaller metal head and heavier steel shaft.

Regarding Tiger's shifting approach:

In his post-round interview on Sunday, he twice – unprompted – pointed out that there is a level of drivers above him – not only longer, but straighter.

“He’s a tough guy to beat when he’s hitting it 340 in the air,” Woods said of Koepka. “Three-twenty in the air is like a chip shot. And so that’s the new game … Dustin’s done it now, Rory’s doing it … Those guys, if they’re driving it well, they have such a huge advantage because of the carry.”

It was a rare concession from Woods. In former days, if another player was better than he was at some part of the game – be it distance control with short irons, bunker play, lag putting – he would quietly make that strength a target to match or exceed.

The more distressing question for the game--given its history of older, more accurate players maintaining relevancy against young long hitters?

Whether giving up some power for accuracy is feasible given the extreme distances we're seeing. I believe so on a baked Carnoustie or Old Course, and maybe if Augusta National were firmer and faster, but otherwise it's hard to see the current emphasis on power providing us age and style-diverse leaderboards. 

Thankfully for Tiger's fans, his "short" drives are still long enough to compete. For now. 

PGA Instagram Wrap: Photos From Brooks Koepka's Third Major Win

The classic trophy shot is bicep friendly.

A #PGAChamp and his trophy. 😁

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And this from the AJGA before Brooks hit the gym:

Probably a good time to bring this back up. #PGAChampionship

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The champion's money clip is swell, too bad Koepka under millennial law refuses to carry cash. 

The Koepka team, including mom, were on hand for this one:

@bkoepka & fam taking this one in! #PGAChamp

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The greatest Olympian was also on hand to document the day:

@m_phelps00 is taking notes. 📝🐅

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A fantastic shot of Tiger's reaction to birdie at the 18th:

AdAge On What The Open's 18-year Ratings-High Means

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Anthony Crupi of AdAge takes an in-depth look at the Tiger Woods effect on Open Championship ratings and overall in 2018.  The Open final round out-rated the U.S. Open for the first time

Of note is the impact on other tournament numbers enjoying a small bump even when he isn't in the field, suggesting (possibly) that he has had an overall impact on interest in golf. 

Also of note is the boost in ad spending and ad approach in this little renaissance. 

Crupi notes:

Among the markers who spent the most in order to bask in Tiger's reflected glory were Mercedes-Benz, Geico, Rolex, Pacific Life, Travelers, U.S. Bank, Farmers Insurance, Toyota and Volkswagen. According to iSpot.tv estimates, Mercedes racked up some 60.6 million impressions during Sunday's round, which works out to a very reasonable CPM of $25.60.

Callaway also got a fair amount of milage from the Open, as the golf gear brand throughout the four-day tourney was featured several times in NBC's "Playing Through" ad format. Designed to keep viewers plugged into the action on the links while giving the sponsor a chance to shill its wares to a highly-targeted audience of golf enthusiasts, the split-screen execution offered a window on the goings-on in Carnoustie on the left side, while Callaway spokesman Phil Mickelson warned viewers that one of his Chrome Soft balls was about to pass through their living rooms.

Given the amount of complaints I saw on social media, hopefully Playing Through used this way will get more advertisers to endorse the concept for more consistent usage in golf and other sports where there are no natural breaks. 

Say What? AP's Dahlberg Says Tiger Collapsed, Misfired, Flinched And Is A Nostalgia Act

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It's been a while since I've read a total misfire of a column. Even more surprising, it came from one of the best in the business in AP's Tim Dahlberg. 

But after watching most of Tiger's golf over the weekend at Carnoustie, I disagree with Dahlberg's assessment that Woods is the player he describes. No, Tiger is not back to 2000 or 2005 standards nor will he ever be that unbelievably dominant again, but some of Dahlberg's statements are ludicrous given that Woods had a one-stroke lead with nine holes to go on a golf course where the slightest miscalculations by many of the world's best were magnified.

A few of the more excessive lines:

But what felt like old times for a brief moment ended up as just another collapse story, like the ones Woods' fans have seen more recently.

Collapse? Jean van de Velde collapsed. Tiger merely didn't get the job done after putting himself in position to win.

Woods flinched when it mattered most, the nerves of a 42-year-old on display for all to see. Just when he took the lead and everyone's imagination began to swirl about what might be, he kicked away his best chance of breaking a decade-long drought in major championships.

Let's assess where the nerves got to Woods. He stepped on the 11th tee facing a stiff wind, where both he and Molinari missed the fairway. Woods drew a difficult lie, the club face turned and he luckily hit a spectator. On the wedge recovery, Woods definitely got too cute instead of just wedging to 15-or-so-feet past the hole and making bogey at the worst.

A strategic mistake in hindsight when he walked away with double bogey, yes. Nerves getting to him? We'll never know.

Woods had the tournament in his hands after hitting a brilliant fairway bunker shot to make par on No. 10. He walked to the next tee with a one-shot lead.

Brilliant shot it was, but the tournament in his hand with a one-stroke lead, 20-25 m.p.h. winds and so many incredible players right behind him on a firey links? Wow.

Then his tee shot went right, and his second shot veered way left. Woods got a break by hitting someone in the gallery, but then left his pitch hanging precariously on the side of a pot bunker.

When he missed an 8-footer to make double bogey he was out of the lead. Another bogey on the next hole, and he was basically out of the tournament.

It used to be that Woods was steely and superhuman, and no one dared get in his way. Now he's more of a nostalgia act teasing fans with sparks of his past greatness.

Nostalgia act seems like a wildly short-sighted thing to say given how far Woods has come since January. Remember when folks used to debate his swing mechanics, his short game or whether he'd finish a round. Or if we'd ever see him play again?  Now he's written off after taking a small lead with nine to go!

It wasn't like the course wasn't gettable.

Wasn't gettable? Did I miss the part where all of the leaders shot 65 and declared Carnoustie vulnerable?

Final round scores of the top 11: 69, 69, 70, 74, 74, 67, 71, 73, 71, 72, 76.

Also, the 67 by Eddie Pepperell was low round of the day and posted well before the leaders.

And finally...

Another major would have validated years of struggles. A tie for sixth means nothing.

Three strokes is the difference between validation and a meaningless week? 

Golf at this level, played with the intensity, difficulty, consistency and precision that was on display at Carnoustie is so much more complicated than the sport Dahlberg describes. 

Yes, Woods did not finish off this major the way he or many hoped. I'd argue that the quality of his play under major pressure and after everything else that's happened was not only his greatest career performance without registering a win, but suggests incredible things are to come if he can remain healthy.

A nostalgia act, Tiger Woods most certainly is not. 

Tiger At Carnoustie: "This is how the game should be played."

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Tiger's opening 71 at Carnoustie would have looked at lot better had he taken advantage of 8-irons into both par-5s, but with afternoon conditions turning fierce and fast, Woods displayed many positive signs. 

And while he's not the first player to say this in the history of golf, it's still great to read:

I haven't played this championship for a few years now, and I've always loved playing over here. This is -- to me, this is where I got introduced to links golf. I played here in '95, and then follow that up with St. Andrews. That was my introduction to links golf. It doesn't get much better than that.

And I've always loved playing this championship. I've been able to win it a few times. I've just always enjoyed -- this is how the game should be played. It should be creative. It should be played on the ground. You can utilize the ground as an ally. When we play home in the States, that's not the case. Everything is going straight up in the air, but this is very different. It's amazing the shot -- the creativity. I mean, you can roll the ball 100 yards if you wanted to, or you can throw it straight up in the air. I like having those shot options.

Tiger Admits His Open Prospects Are Best Over The Long Term

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Reading between the lines, I was not surprised to hear Tiger suggest The Open is his best major opportunity over the next few years. I was, however, surprised to hear that a player averaging 304 off the tee this year can see the day coming where Augusta is too long for him. 

My Golfweek item on Tiger's pre-2018 Open Championship press conference.

Tiger: Carnoustie's Fairways Faster Than The Greens

Some fun stuff from Bob Harig's Carnoustie account for ESPN.com of Tiger's first practice round for the 2018 Open.

The course is already rife with examples of players finding the ball going extraordinary distances, whether it be due to the wind or the firm and fast conditions. For example, Woods hit a 7-iron off the No. 4 tee to position himself short of bunkers; it went 215 yards. His normal distance with that club is 180.

"Right now the fairways are faster than the greens," he said. "I am sure they will probably speed the greens up a touch, but I'm sure this will be one of those weeks where the fairways are a little quicker than the greens."

Also interesting on the narrowness factor:

As for adjusting to the links style of play and learning how far to hit shots on each hole, Woods said: "It is mainly trajectory. You can get the same numbers [yardages] with different trajectories. That's what is going to be important, how hot you want the ball coming into the fairways. You can really make the ball roll 60, 70, 80 yards. Is it really worth it or not? Some of the holes, can you carry bunkers? It is a risk/reward golf course, and the way it is set up right now, it is going to play very narrow because it is so fast."

Poll: What Would You Pay To View A Woods-Mickelson Match For $10 Million?

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Alan Shipnuck reveals for Golf.com that Tiger Woods and Phil Mickelson have been plotting a $10 million, winner-takes-all (right!) match with major sponsors and television. It sounds like the concept is a burgeoning franchise in the vein of All-Star Golf and Challenge Golf matches from the past (Google it precious generation).

An initial match in Las Vegas — Shadow Creek is the likely venue — is just the beginning of their shared vision.  Mickelson says he and Woods hope to play a couple exhibitions a year, around the world. Sometimes they could partner up — depending on how the Ryder Cup goes, it's easy to envision Tiger and Phil taking on two top Europeans (a match with Rory McIlroy and Ian Poulter as the opposition could be particularly juicy). Woods and Mickelson are both shrewd businessmen, and they are trying to set up this new venture so they essentially own the matches and thus will get a chunk of the TV revenue, merchandising, and sponsorship dough.

That sounds like a pay-per-view model to me.

The value has decreased a bit with the whole kumbaya, bonding-over-hating-Tom-Watson, cart-driving mania. But, maybe the lovebirds can create some dramatic tension with the winner-takes-all approach even if we don't really believe it.

Tiger could bring his tailer to the first tell to help Phil get a better-fitting Mizzen & Main shirt.

Phil could replace brother Tim with Stevie Williams.

Anyway, we have time to work on theatrics.

So...assuming this is a pay-per-view model, what would you pay?

How much would you pay to watch a Phil v. Tiger winner-takes-all $10 million match?
 
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Tiger Effect: Quicken Loans Ratings Up Big, All But One PGA Tour Event He's Played Showing Big Gains

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Paulsen at Sports Media Watch has a nice breakdown and chart following a strong 2.3 final round rating for the Quicken Loans National. That's up 92% over last year and 28% from 2016. The third round was up 143% and lead-in coverage on Golf Channel was up 147% Sunday, 129% Saturday. 

“The Tiger Effect” has consistently boosted PGA Tour ratings all season. Woods has played 20 rounds on broadcast television this season and all-but-one has posted an increase in ratings and viewership. The lone exception was the final round of the Memorial, which aired mostly on tape-delay.