Reed Mess Highlights The PGA Tour's Complicated Relationship With Golf

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So many forces and so many strange things happened down at Torrey Pines this weekend. There were winners, losers and warning signs.

I tried to put them together and what this means for the game, the rules and the rulemakers (who also run majors…The Quadrilateral’s focus).

This one is for paid subscribers only.

But the membership committee is not opposed to new subscribers.

R&A Turns To Niall Horan "To Support Fresh Drive To Get More Young People Into Golf"

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Another day, another governing body reaching out to the kids.

At least (A) we know Niall Horan really does love golf and isn’t doing this just as an “influencer” (B) I don’t have a B.

For Immediately Painful Release:

THE R&A APPOINTS MODEST! GOLF TO SUPPORT FRESH DRIVE TO GET MORE YOUNG PEOPLE INTO GOLF

27 January 2021, St Andrews, Scotland: The R&A has appointed Modest! Golf to work on designing and developing a series of future grassroots programmes aimed at inspiring more young people into golf and retain them within the sport.

The new programmes will be launched later this year and provide more opportunities for young people to be introduced to golf through offering fun and accessible formats of the sport that are more in tune with how today’s generation uses its leisure time.

The arrangement will see focus on increasing the appeal of golf for young people by leveraging the power of influencers from the sports and entertainment world to present the sport in a more positive light to new audiences and challenge some of the more unhelpful perceptions that exist about golf.

Oh, how 2019 of you.

Phil Anderton, Chief Development Offer at The R&A, said, “Modest! Golf has a wealth of expertise and insight from the entertainment and sports industries that will be combined with our experience of developing golf around the world to establish exciting new initiatives aimed at reaching new audiences and inspiring more young people into playing golf with their family and friends.

“Our relationship with Modest! Golf is built on a shared ambition for golf to be viewed as a fun, friendly and accessible sport that is inclusive of all people no matter their age, gender, ability or background. We look forward to working together to broaden its appeal through our networks in golf and encourage young people to enjoy its many social and health benefits.”

Niall Horan, founder of Modest! Golf, said, “I am so proud to work alongside The R&A in developing programmes to encourage and inspire more young people to play the game of golf. It is something my company Modest! Golf is hugely passionate about and I am honoured that the chief executive Martin Slumbers, Phil Anderton and The R&A are entrusting my agency to help drive the game forward.

“The R&A has a long legacy within the game and I look forward to helping to create new and modern initiatives to showcase to the younger generation just what a great sport golf is.”

Modest! Golf evolved from entertainment agency Modest! Management and was founded by Niall Horan and Mark McDonnell in 2016. It is responsible for the management of professional golfers including Tyrrell Hatton, Leona Maguire, Connor Syme, Olivia Cowan and Guido Migliozzi as well as world top 5 disability golfer Brendan Lawlor.

It also aims to promote inclusivity and opportunity through renowned events like the ISPS Handa World Invitational and the Horan & Rose charity tournament which has raised over £2 million for children’s charities across the world.

The campaign kick off…

Major(s) News Week: January 15, 2021

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A new edition of The Quadrilateral is out to subscribers.

A wrap-up of majors news, including the historic pivot from Donald Trump plus other random notes, heavily tilted toward The Masters just 84 days from now.

Learn more here or just go ahead and subscribe here. The options; Free, $5 a month, $49 a year or a $150 founding membership that includes a free subscription for a friend.

"A Different Order Of Magnitude" For Trump In Losing Major Championship Ties

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There was no intention to neglect the blog this week for The Quadrilateral but as I mentioned in explaining the newsletter, major championship news happens year-round.

Today I recap Donald Trump’s not-surprising reaction to the PGA and R&A cutting all ties with the outgoing President and also have a lighter note on the 2022 betting race.

Yes, you can get a price on venues decided on by a board of golf professionals. What a world.

R&A: No Return To Trump Turnberry Any Time Soon

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This has always been the position since Donald Trump’s purchase of Turnberry but post events of 1-6-21 the R&A has codified its stance on what is one of the very best courses in their "rota”.

STATEMENT FROM THE R&A
Martin Slumbers, Chief Executive of The R&A:

“We had no plans to stage any of our championships at Turnberry and will not do so in the foreseeable future. We will not return until we are convinced that the focus will be on the championship, the players and the course itself and we do not believe that is achievable in the current circumstances.”

Peter Dawson Made A CBE In New Year Honours List For "Services To Golf"

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Only the Queen knows what services made retired Chief Inspector Peter Dawson worth of a “Commander of the Most Excellent Order of the British Empire”. Perhaps his old pal the Duke of York weighed in from exile with a good word?

Anyhow… congrats to the former R&A chief and Dubai golf-grower for the honor despite overseeing the bastardization of the Old Course and years of resisting an Open at Royal Portrush.

His successor Martin Slumbers chimed in with a congratulatory message.

Martin Slumbers, who succeeded Mr Dawson as Chief Executive of The R&A and Secretary of The Royal and Ancient Golf Club, said, “On behalf of all of us at The R&A and the Club I would like to congratulate Peter on being made a CBE. It is thoroughly deserved recognition for the sterling work he has done over many years in supporting and growing the game not only here at the home of golf in St Andrews but throughout the world.”

Oh it grew…with tees on the Eden, the New, the Jubilee and the Himalayas. Splendid.

R&A Confirms Hoylake And Troon For Future Opens, Further Postponing A Turnberry Decision

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Royal Troon

While the Hoylake (aka Royal Liverpool) and Troon had already been awarded Open Championships in 2022 and 2023, they were to be pushed back a year by the R&A’s 2020 Open cancellation. There was some thought we might see a trade to keep Troon on track to celebrate the centennial of its first Open in 2023, a big part of the February announcement.

But it appears no trade was made and each course will now slide back a year. So now 101 years later we’ll celebrate Arthur Havers’ game story-killing win over Walter Hagen and Macdonald Smith.

Moving Troon to 2024 also makes any talk of a return to Trump Turnberry moot until at least 2026 given their proximity. But ‘26 seems like a potential St. Andrews year or, if the R&A is in the mood for anniversaries, 100 years since Bobby Jones won at Lytham and St. Annes.

The move also gives the R&A another year to find a media hotel better than the haunted and haunting Adamton Country “House”. Have you ever seen a grander entrance?

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Anyhoo…

VENUES CONFIRMED FOR THE OPEN IN 2023 AND 2024

7 December 2020, St Andrews, Scotland: The R&A today confirmed that The 151st Open will be played at Royal Liverpool from 16-23 July 2023 and The 152nd Open will be played at Royal Troon from 14-21 July 2024.

The Championships have been rescheduled following the cancellation of The 149th Open at Royal St George’s this year due to the COVID-19 pandemic. The Open will be played at the famous Kent links from 11-18 July 2021.

Martin Slumbers, Chief Executive of The R&A, said, “We have been working closely with Royal Liverpool and Royal Troon and the relevant local agencies to reschedule the Championships.

“We are grateful to everyone involved at the clubs and at our partner organisations for supporting our plans and showing flexibility to adapt their own schedules. We can now look forward to seeing the world’s best players competing at these outstanding links courses in 2023 and 2024.”

Michael Johnson, Captain of Royal Liverpool Golf Club, said, “Without doubt the golfing world greatly anticipates the return of The Open after the hiatus of 2020 and Royal Liverpool Golf Club is delighted to fit into the revised schedule alongside our friends at Royal Troon. We must thank The R&A for its continued support and look forward to welcoming competitors and spectators alike to Hoylake in 2023.”

Desmond Bancewicz, Captain of Royal Troon Golf Club, said, “Following the most unusual circumstances this year, affecting all our lives, Royal Troon Golf Club looks forward with eager anticipation in hosting The Open in 2024 for a 10th time and sends their very best wishes to The R&A and Royal St George's Golf Club for 2021.”

This will be the 13th time the Championship has been staged at Royal Liverpool and the first since Rory McIlroy lifted the Claret Jug there in 2014.

The Open will return to Royal Troon for the 10th time following Henrik Stenson’s memorable final round duel with Phil Mickelson before claiming victory in 2016.

Future venues:

  • The 149th Open will be played at Royal St George’s from 11-18 July 2021

  • The 150th Open will be played at St Andrews from 10-17 July 2022

  • The 151st Open will be played at Royal Liverpool from 16-23 July 2023

  • The 152nd Open will be played at Royal Troon 14-21 July 2024

2020: Slumbers Defends R&A's Decision To Postpone The Open

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Interesting that R&A Chief Martin Slumbers felt the need to justify his organization’s cancelling of the 2020 Open Championship given the leeway most organizations have gotten during the COVID-19 pandemic.

From John Huggan’s GolfDigest.com discussion with Slumbers about the decision to postpone Royal St. George’s:

“The situation here was very different to that in America,” Slumbers said. “The United States is so much bigger than the U.K. All the messages we received from government were prompt. We were getting very clear steers that this virus was not going to go away in four weeks. Having said that, I can’t be happier for my colleagues at the USGA and the PGA of America and Augusta National who have found ways to get their events done. Do I have a slight tinge of jealousy? Yes, I do. Having no Open rips the heart out of the R&A. Our rhythm of life, as it has for so many, has been disrupted. I didn’t enjoy what should have been Open week.”

There was one more piece of ammunition for potential critics. Did the financial safety net provided by the presence of the R&A’s “communicable disease” insurance policy play too much of a role in the eventual decision?

“Although it would be wrong to say that having the insurance in place was not linked to what we came up with, all the decision-making was done through the lens of being uninsured,” Slumbers said. “We would have come to the same conclusion, irrespective of that. We were fortunate to have insurance. That protects part of our expenses, and we are working though all of that with the insurers at the moment. But it was independent of the final decision. [Slumbers would not say how much the insurance cost, how much the R&A has or will receive as payment or what it covered.] The All-England Tennis Club at Wimbledon was in the same position. They had an identical policy, and they canceled their championship, too.”

Yes we know.

While I know some fault them, I don’t sense many question the call and look forward to a return next year.

MorningRead.com: "Changes at Golf Channel could get a fuzzy reception"

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Thanks to all who sent in John Hawkins’s Morning Read look at the pending downscaling of Golf Channel and demise of GolfChannel.com. I held off on posting the story while awaiting comment on the recent building closure and ensuing disappearance of all studio shows. While a network spokesman has not been able to give an answer about what was happening, channel listings do show Morning Drive and Golf Central returning next week. At least, for the time being. (Before a scaling back when the network moves to Stamford, Connecticut for “geographic consolidation” and tax breaks with one studio show covering pre and post games.)

Multiple sources say the headquarters, closed to ensure safe working conditions after a class action suit was filed against the neighboring Lockheed Martin facility, will reopen next week, while GolfChannel.com has received a very slight reprieve from the expected year-end shuttering first reported on by The Athletic.

Hawkins writes:

The layoffs were made public in June, to be conducted in a two-stage process, and that process is still shaking itself out. The coronavirus hasn’t made things any easier. Nor has a class-action lawsuit involving 11 Golf Channel employees and defense company Lockheed Martin, which owns a plant near the GC complex and is accused in a class-action lawsuit of instigating an “environmental nightmare” with its alleged mismanagement of hazardous toxins.

A source with close knowledge of the case confirmed today that the Golf Channel employee portion of the case has swelled to “about 100” plaintiffs from the 11 originally reported by the Orlando Sentinel.

I repeat: about 100 from 11 just since the Sentinel revealed the suit less than a month ago.

Thoughts and prayers.

Anyway, on a lighter note…

At least one industry insider will tell you that the company began reaching beyond its core audience at a time when its TV rights would come at a substantially higher price, which apparently was the case when the PGA Tour completed negotiations with all of its suitors this spring. ESPN was awarded the digital/streaming rights through 2030, a coveted property, given that so many viewers have taken to watching pro golf on something other than a television.

One correction here and it is a mistake commonly made: ESPN+ will have the rights to what is now PGA Tour Live coverage and miscellaneous featured hole and group feeds. GOLFTV, for those who insist it is a real thing, handles international streaming rights.

However, when Golf Channel’s opening round coverage is on cable Thursdays and Fridays, they retain those digital rights through 2031.

When CBS and NBC are televising, their digital platforms own those rights exclusively as well, not ESPN+.

From a fan and business perspective, NBC’s interest currently lies in its Peacock streaming service—home apparently to 30 Rock reruns in case you had not heard 400 times—as it winds down cable channels. Nothing suggests a large part of golf’s core audience is even remotely prepared for such a move.

Golf Channel ended up paying more for something it already had – something that could be worth less in nine years than it is now. Without live golf as the nucleus of its programming, however, the network’s value would be greatly diminished. It had little choice but to meet the Tour’s financial demands.

True. The real question is how the PGA Tour, the R&A, PGA of America, LPGA, European Tour and now the USGA, feel about handing over coverage hours to a channel where they’re barely turning on the lights and have had late-blooming digital strategy?

Then again, the PGA Tour world has shown a belief in their “product” strength that far exceeds common sense wisdom which says viewers invest in players, courses and weeks in part because of the storytelling around those events.

The new World Handicap System with its own 46-page toolkit isn't rocket science - it's even harder!"

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Derek Lawrenson explains the USGA and R&A’s new World Handicap in his weekly Daily Mail column and is not entirely sold, as well-intentioned as he found the new world order as of November 2.

For the amateurs who play a significant percentage of their golf outside their home course, the changes will be welcomed. It’s obviously simplistic to take an eight handicap at a straightforward inland course and think it translates to playing off the same mark at, say, Royal Birkdale. This more nuanced approach will make the necessary adjustments.

The reason I’ll get a couple of extra shots at my home course is that it has a high slope rating, meaning it is more difficult than your average track.

Why introduce this in the middle of a pandemic is a valid question. But when we’ve grown accustomed to the changes, it ought to make sense.

In the meantime, you can always take refuge in the cheerful conclusion reached by our handicap chairman: ‘Do not become overwhelmed by all the information, the calculations and the formulae: remember, the computer will do it all for you.’

The Open Turns 160 Today: What The World Looked Like Then

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Happy 160th birthday to The Open and that grand October 17th day at Prestwick when a small gathering played for the belt.

No author is listed, but what a perfect way to commemorate the beginning of it all (for pro golf at least) by highlighting what the world looked like then. And I’m sure all of the grateful pro golfers aound the world today uttered a thought or two of appreciation today for the pioneering work of the Morris’s and Park’s that has allowed them to stockpile Porsches and bloated annuities.

A few of my favorites from 1860, courtesy of The Open site:

- Abraham Lincoln was elected as the 16th President of the United States of America, making him the first Republican to hold the office.

- In 1860, there were only 33 American states, as opposed to the 50 that exist now, while the population of the USA was approximately 31 million. Today, the US population is over ten times as great, at 330 million.

- Queen Victoria was just over 23 years into her reign as Queen of the United Kingdom. She would remain on the throne until 1901, when she was succeeded by Edward VII.

- Anton Chekhov, the Russian playwright regarded as one of the greatest writers of short stories in history, was born in the Russian port city of Taganrog.

- Life expectancy in the United Kingdom was approximately 40 years, roughly half of what it is today.

They’re also celebrating the day at Prestwick:

Bryson Begins Masters Tune-Up By Not Playing Again Until Tournament Week

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Apparently this whole athlete thing also entails weight, diet and equipment work leading into a major, not exactly a boost to the PGA Tour that loves the jock narrative and who pulled off a miraculous salvation of the lucrative CJ Cup and ZOZO Championships. Irony can be inconvenient.

From Steve DiMeglio’s post-Shriner’s wrap of U.S. Open winner Bryson DeChambeau’s pre-November Masters plans.

“I’m going to be working out like crazy. The first week back home, I’m not really going to touch a club too much and going to be training pretty hard and getting myself up to hopefully around 245, something like that, in weight. Be the first time I’ve ever done that, so I’m going to be consuming a lot and see and working out a lot and see what we can do from there.”

Gotta be ready to go twelve rounds.

Now, as for the whole skill vs. equipment debate, DeChambeau has teed up the governing bodies to take action. At least, in a world of governing bodies that like to govern. That’s because the other focus of DeChambeau’s preparation involves equipment testing.

Nothing unusual there, right?

“The advantages I usually have could be much improved upon with the equipment. We don’t have it yet, but we’re diligently working on it behind the scenes. We’ll prototype and test it and see if it works, if it doesn’t we’ll go back and tool it and hopefully have it ready for Augusta.”

Meanwhile Rory McIlroy is testing shafts to catch Bryson, at least based on photos and his postings about the speed chase, reports Jonathan Wall.

Yes, of course, players have changed clubs to suit Augusta National and even carried two drivers. But when a player shuts it down to weight train and equipment test to improve their advantage, might that be a sign things have tipped too far?

European Golf Course Architects Overwhelmingly Support Action On Distance

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For those new to the distance debate or only mildly interested in this neverending saga, the role of course design drives the views of most. And yet, golf architects who could profit by rapid increases we’ve seen in the last two decades, should be loving the added work and calls to deal with safety issues.

But dealing with distance in almost every decision they have to make has 95% of European Institute of Golf Course Architects voting for some form of “rollback” in the name of safety and sanity.

The July survey questions and results can be viewed here, with a link to the PDF in the righthand column. From their president summing up the results:

“We surveyed the EIGCA membership for their thoughts on a range of factors relating to increased hitting distances, forged through their experience of designing golf courses around the world. The most eye-catching result is that 95% of respondents agreed that action needs to be taken to reduce hitting distances,” says Christoph Städler, President of the European Institute of Golf Course Architects.

“The vast majority of respondents (75%) believed that increasing ball flight length and advances in equipment technology are diminishing the skill of the game which is leading to a simplification of golf course strategy. 88% of respondents considered a reduction in driving distance of between 10% and 15% would be appropriate.”

The results have been sent off to the R&A and USGA who have suspended discussions until 2021 due to the pandemic.

A few noteworthy results regarding safety, an issue often ignored or even mocked.

•90% have encountered existing courses with increased safety issues due to the increase in hitting distance

•73% have increased safety margins due to the increase in hitting distance

And regarding design issues:

•20% have almost always been tasked by clients to lengthen a course, another 37% have frequently been briefed to do so, and 32% occasionally (89% of respondents meaning this is a common requirement asked of architects)

•93% have re-designed a course, or part of a course, due to the increase in hitting distance (15% almost always, 37% frequently, 42% occasionally

Finally, besides the 95% who’d like to see some action take, they would mostly spare the amateur game:

•62% think that amateurs should be spared any regulatory effects to reduce hitting distance (21% amateurs be completely exempt + 41% that amateurs should largely be spared)

Do We Really Want Young Golfers To "Pull A Bryson"?

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In wrapping up Bryson DeChambeau’s revolutionary U.S. Open win, we long time technistas have seen new dimensions added to the distance debate.

From how the game is played, to the relentless “athlete” marketing push, the debate includes fresh dimensions courtesy of Bryson’s brusque style. Just look at Cameron Champ. He is probably capable of longer drives and has a pair of nice wins along with a run at the PGA Championship to beef up his credentials. But there is something more revealing about the sight of Bryson’s weight gain in a matter of months and the violent nature of his swing.

The aesthetic of it is cringe worthy. But golf has always had aggressive lashers. There’s more to this than style.

Seeing someone combine an excessive diet with a Happy Gilmore swing is one thing, but it becomes a bit less fun when you sense injury is inevitable. But he’s a grown man and he’s entitled to do what he likes with his body. At least, within reason and under rules meant to maintain the integrity of the competition.

So about the children.

At certain ages we are able to observe and absorb tiny details that are sometimes channeled into golf swings. Or into mannerisms. Or how we practice, prepare and dress. With kids getting serious at younger ages able to access more information than ever, this is a careful way of asking: do we want kids seeing what Bryson’s doing and copying the methods to his madness?

Today’s equipment and launch monitor technology allows a talented golfer to maximize their implements to absurd driving-distance effect. All credit to Bryson, he outsmarted the system. But the rules are supposed to consider whether it is a good thing on many levels, including preventing young people from taking extreme measures to gain distance.

With that in mind, here are a few final reads regarding Bryson and the U.S. Open, starting with a reminder that any talk about rules changes must start with praise for DeChambeau. An adjustment to the rules was already in mind before he made his changes thanks to the Statement of Principles, so the next discussions should never feel like a rebuke or de-legitimization of his win.

His instructor in this transformation, Chris Como, was quoted by Doug Ferguson in this AP analysis of DeChambeau’s overhaul:

“How many people have changed their body, changed their golf swing and lost their career?” said Chris Como, who works with DeChambeau as a swing coach and speaks his language with his background in biomechanics.

True. That said, there should be a place in the rules to modify equipment to allow a player to swing hard, but return some sanity to the player-club symbiosis. Again, hats off to Bryson and you can keep your new body, but in the interest of the sport and future generations, we also need to draw a line in the sand. Or, gasp, go backwards.

In The Met Golfer magazine, Bill Fields tackled this notion with DeChambeau in mind, then reminded us of past distance talk—100 yards ago off the tee—and explained why golf has to stop fussing so much over a minor move backwards.

The circus will still be the circus, whether the high wire is fifty or five hundred feet above the floor.

Now to the headline of this post: the children. They are our future!

And in golf, our immediate present, with some undoubtedly throwing another package of bacon in the shopping cart and pricing Creatine options online.

To this point, an Eric Sondheimer Los Angeles Times story appeared in August and I asked a few folks about the ethics of posting it in this context. I ultimately chose not to because I don’t want to pick on a 16-year-old aspiring player for simply doing what you’re supposed to do: see what a leading player is doing and copying.

The lad in question is a former child star and now a good player for a legendary southern California high school. He has aspirations to get better and longer off the tee. This being 2020, you know where this is going.

When on-campus classes stopped in March, golf courses also closed, leaving the then-sophomore scrambling. His mother bought him a target to practice his chipping in the backyard. He tried hitting off a mat, but that doesn’t help for real golf. He went for runs, rode a bike and worked on building his strength while trying to keep his slender 6-foot-1, 145-pound body in shape. He can drive a ball 280 yards but says he’s been “eating a lot.”

He and his golf friends have been talking nonstop this summer about PGA sensation Bryson DeChambeau, who gained 40 pounds and has been hitting balls beyond 400 yards.

“That’s who we’re chasing in the fitness world,” he said.

Long drives with friends this summer produced, “You pulled a Bryson.”

Today’s equipment and fitting allows for players to grow-up swinging more efficiently than past generations. But at what point does skill become diminished by technology or worse, do training regimens and expensive protein diets turn golf into a pursuit of unhealthy behaviors and gluttony?

Is anyone at the highest levels concerned about the idea of encouraging teenagers to push their bodies before they’re ready? In a sport that has always been about more than just getting stronger?

To date there has been little urgency to act for any reason, including child safety. But maybe the sight of Bryson’s transformation and his promise to pursuing more weight gain will convince the regulators to better regulate. For the children.

Carolina Think Tank: “This is the state helping Pinehurst Resort with something that was probably gonna happen anyway.”

North Carolina’s John Locke Foundation “believes in free markets, limited constitutional government, and personal responsibility” and clearly holds no affinity for the state’s governor, Roy Cooper. The organization’s founder Art Pope, was the budget director for former Republican governor Pat McCrory, who lost to Cooper.

Some political stuff to keep in mind in Kari Travis’s story talking to two of their researchers charged with monitoring the state’s government and no fans of the legislative deal to bring more USGA to the Tar Heel State.

In a nutshell: they are not fans of deal re-written legislation passed and hastily signed this week securing 35 $80k+ USGA jobs, the move of various departments from Far Hills, and future majors for North Carolina.

“I’m so tired of these things, I can’t even work up fire for it,” Joe Coletti, JLF’s senior fellow for fiscal and tax policy, said after the USGA announcement. “This is the state helping Pinehurst Resort with something that was probably gonna happen anyway.”

Coletti has spent countless hours tracking North Carolina’s economic struggle through the governor’s COVID-19 shutdown. In short, he’s exhausted. And now, despite the state’s significant tax losses and slumping economy, the legislature managed to scrape together enough money for a golf deal. 

As with many states in the COVID era, North Carolina’s hospitality industry is in trouble and Colletti takes issue with the lack of any immediate effort to help the sector.

The project will yield $2 billion for North Carolina’s economy over 25 years, USGA estimates. 

“None of these numbers are real, except for what’s being paid out by the state,” Coletti said. 

Another Locke Foundation researcher pointed out the not-so-subtle handout for lawmakers and one other oddity.

USGA is legally required to spend just $5 million of its own money on the project, while North Carolinians remain on the hook for $18 million, said Jon Sanders, JLF’s director of regulatory studies. The Championship NC Act carves out a benefit for the state, too, ordering USGA to provide the Commerce Department a “hospitality pavilion” at each men’s championship. 

“Defining it as a ‘gift’ lets the governor and legislators do a statutory Jedi hand wave and say it isn’t a form of quid pro quo,” Sanders said. “We (Lawmakers) gave them (USGA) $18 million, and out of the goodness of their hearts they just up and let us enjoy this large, catered gathering place at a major championship sporting event for free. Oh, but just men’s championships, for some reason.”

Anyone who has been to a U.S. Open in normal times can envision a huge economic impact number. Maybe not $2 billion over the life of the deal—unless the Executive Committee holds every future annual meeting at Pinehurst and pays the rack rate—but certainly between the Opens and those 50 $80k minimum jobs, there will be legitimate revenue for the state.

Meanwhile the question remains for golf: what are the USGA’s priorities? Given that the organization joined with the R&A in carving out a case for a sustainability threat to the sport first recognized in 2002, subsequently postponed the next phase of discussion this summer due to the pandemic, and are signaling an interest in growing the business of golf with the North Carolina deal, it’s hard to fully comprehend the urgency of this week’s effort.