Portrush Renovation Update: 2019 Open Seems More Secure

This week's YouTube upload depicting to captivating affect the Turnberry renovation plans got the Irish Golf Desk's Brian Keogh thinking about Royal Portrush's similar situation.

Keogh downloads and links to the 45.6 MB PDF by architects Mackenzie and Ebert, who have been charged with giving the course The Treatment finding two new holes while resolving what will happen to the Valley Course when those holes are created. And for anyone who has been to Royal Portrush, there has always been sadnessa bout what would happen to "Big Nellie," the 17th hole's larger-than-life fairway bunker.

He answers that question and more in analyzing the plans which should result in the R&A committing the 2019 Open to Portrush, as previously announced.

As for the two new holes, the downhill seventh will be a 572 yard par five, restoring the yardage lost with the elimination of the 17th, which features the much loved Big Nellie fairway bunker on the right.

Fear not, there will be a new Big Nellie on the new seventh for The Open, which will almost certainly be held in 2019 now that planning permission has been granted by the local authority.

“It is proposed that ‘Big Nellie’ from the existing 17th hole is recreated to the right of this new hole,” the architects explain. “It would fit in very well into the huge dune bank.”

The booklet is a must read for anyone interested in the evolution of a classic course and to see how much sand was exposed in the old days and how intimately-integrated golf and town once were.

New R&A Chief Makes Growing The Game His Focus; Could Start By Helping Out The Pete Cowen's Of The World

Alistair Tait reports that incoming R&A Chief Martin Slumbers, who takes over this fall for Peter Dawson, is already beating the grow the game drum.

Don't worry, he'll learn soon enough. In the meantime...

“I think we have to get back to grassroots. We have to find something that appeals to different generations. I think the answer for under 15- to 20-year-olds is going to be different than the answer for 30- to 40-year-olds is going to be different than the answer for 50- to 60-year-olds.

“Absolutely I think the R&A can help. What we want to make sure is we help the unions, help the PGA, do everything we can, use the benefits of the commercial success of the Open and really work to go, over a number of years, find a series of solutions that get people wanting to play this game."

Mr. Slumbers need not look far: The Daily Mail's Derek Lawrenson opens his weekly column with a look at the struggles of noted instructor and all-around nice guy Pete Cowen, who has developed many top golfing talents.

Cowen's Rotherham-based academy hosts all kinds of aspiring players, from disabled children to elite amateurs, but has been broken into recently and faces funding issues.

Picture a British tennis coach so good he pulled off the equivalent of tutoring the top three the last time The Open was staged at St Andrews. This is a man whose teaching skills are so respected 11 of the 12 players who contributed to Europe’s Ryder Cup victory at Gleneagles last year were coached or asked for his help at some point. The untold largesse the Lawn Tennis Association would lavish in his direction.

In golf? ‘I’ve been in touch with the various bodies but when you ask for help it falls on deaf ears, unfortunately,’ says Cowen. ‘I’m not looking for any massive handouts. I don’t think you produce great sportsmen and women that way. But we do need a helping hand.

‘My fear is golf is dying at grassroots level. If places like mine are forced to close, what hope is there?’

Sounds like a perfect place for the R&A to spend its new Sky money!

Oh and on that topic, it seems Slumbers' predecessor and mentor for the next six months, Chief Inspector Peter Dawson, has been hearing from his constituents about leaving the BBC for Sky.

In a roundtable with reporters, Dawson suggested the BBC did not even make a final offer (or cynics might suggest the Beeb saw where things were headed and didn't want to help drive up the price).

James Corrigan reports on this and the hate-mail received by Dawson.

“We have had plenty of hate mail, mostly from people who clearly haven’t read our rules regarding etiquette judging by the intemperate language they contained,” Dawson said here at the R&A clubhouse.

“It is a natural reaction for people to be upset, but when you analyse the two bids we received, they shouldn’t be. If they could see what those bids involved, everyone would have made the same decision that we reached.”

Everyone! He will be missed.

Ewan Murray of The Guardian noted Dawson's stance that moving from BBC to Sky would not in any way matter with regards to the state of the game, and sadly, Dawson probably is right. Though I can picture some serious jaw-clenching as he says this...

“I think it is actually borderline absurd at this stage to suggest that, given where we are at in golf and broadcasting, four days of the Open is going to make a dramatic difference in participation in itself,” he said. “I don’t think that’s the case, frankly."

But as The Scotsman's Martin Dempster writes, Dawson also contradicted himself in defending the BBC's decision.

He was asked if the BBC had lost interest in golf due to the game losing some of its appeal, a fact backed up by a drop in both participation and membership numbers. “I think it’s certainly something that crosses one’s mind from time to time. I think BBC, as anyone does, has to make choices as to their priorities,” replied Dawson. “I think it’s down to the economics of it all and the commercial pressures that free-to-air TV is under.”

Lawrenson, in his column also took on the R&A's stance after surveying golfers.

Rarely in 30 years writing about golf can I recall an announcement provoking the depth of anger that has followed the Royal and Ancient Golf Club’s decision to take live coverage of The Open away from the BBC.

Indeed, you’d probably have more luck finding business CEOs who support Ed Miliband than golfers who think our leaders have got this one right. I’ve had emails from readers asking me to organise petitions, even a boycott of this year’s Open at St Andrews.

At my local club on Saturday, the verdict was unanimous. ‘Even my friends who are R&A members think it’s a dreadful decision,’ said one influential member, who really would know plenty of R&A types.

Meanwhile, as Brian Keogh notes based on a radio interview Peter Alliss gave today, this year's Open may be the last for the announcing great.

The Open Unveils New "Brand Identity" Which Is A Nice Way Of Saying They Finally Dumped That Awful Logo

Sam Weinman gives the new Open Championship logo a thumb's up in reporting on the R&A's unveiling of a new "brand identity" and I'd go a step further and say the move goes form a genuinely hellaciously awful logo to something that, with a simple font change, finally captures the aura of The Open (and that you wouldn't be embarrassed to wear on a cap).

The R&A's release on the new logo. The rationale:

Designed to capture all the defining attributes of The Open and to communicate the Championship's unique heritage to golf fans the world over, the new brand identity was delivered by two London agencies, teamup and Designwerk, who have created brand identities for some of the world's leading sporting properties.

It took two agencies to figure out a better font? Oh well, whatever it takes as long as we aren't paying for it.

Peter Dawson, Chief Executive of The R&A, said, “We know that fans of The Open share a tremendously strong connection with the Championship.  The new branding celebrates the values long associated with The Open, the inspiration provided by great champions, the authentic and unrelenting challenge of links golf and the openness of our unique championship.

“The Open has enjoyed great success for more than 150 years and strengthening its brand will help to ensure its appeal continues to grow over the decades ahead.  We believe the new branding will reflect an enhanced experience for the millions of golf fans who support The Open.”

Strengthening the brand=new and improved font. What a world.

There's some other particularly juicy jargon in the release about brand equity, the brand story, brand expression...oh screw it, you don't believe me do you?

Fred Popp, Chief Executive of teamup, said, “The Open has tremendous brand equity and is one of the world’s most cherished sporting events.  Through its steadfast commitment to identifying the Champion Golfer of the Year, The Open is a celebration of golf in its purest form.

“As The Open’s lead brand agency, our work included the development of the brand story, definition of the brand expression and the resulting logo that delivers on the Championship’s rich history and heritage, fit for audiences in the digital age.  teamup is thrilled to have played a part in helping The Open further strengthen its ambition and unshakable commitment to the sport and fans of golf everywhere.”

Just a babbling brook of...

Anyway, The Open is sporting a new and much improved font. We're in!

The old one, lest you forget...

If you have three minutes of your life you'd like to never have back, there's also a brand identity launching video.