And back again in LA and San Francisco with $68.75 million in purses, adding big markets and better flow on the travel front, notes Golfweek's Beth Ann Nichols.
She writes:
Two events are gone from the ’17 – Lorena Ochoa’s event in Mexico City and the Manulife in Canada – but stops in Shanghai, Los Angeles and San Francisco have been added.
“Perhaps the most important aspect of our schedule is the consistency – continuing to deliver strong playing opportunities both in North America and around the world, while growing overall purse levels every year,” said LPGA commissioner Mike Whan.
Twenty-three new title sponsors have been added to the LPGA portfolio in the last six years, including South Korean skincare company L&P Cosmetic, which will sponsor the new event at Lake Merced outside San Francisco. Swinging Skirts hosted an event at Lake Merced from 2014 to ’16 but now sponsors the LPGA’s event in Taipei.
The return of San Francisco to the schedule helps build a strong West Coast Swing. Following a week off after the ANA Inspiration, the tour returns to Oahu for the LOTTE Championship April 11-14 before heading to the greater Los Angeles area for the inaugural HUGEL-JTBC Championship. The host club will be announced in 2018.
I don't know the proposed LA venue but let us all pray that the former Industry Hills, now Pacific Palms, will not be visited for a third time. No one deserves that. No one.
LPGA Commish Mike Whan explained the schedule thinking to Golf Central's Ryan Burr here.
And ratings are in for 2017, For Immediate Release:
NEARLY 22 MILLION VIEWERS TUNED IN TO NBC SPORTS’ COVERAGE OF THE LPGA TOUR IN 2017, MOST-VIEWED SEASON EVER FOR NBC SPORTS
NBC Sports’ LPGA Tour Coverage Ties 2013 for Most-Watched Year Since 2011
NBC and Golf Channel Boast Top-6 Most-Watched Women’s Golf Telecasts in 2017
ORLANDO, Fla., Dec. 13, 2017 – Beginning with the dramatic playoff finish at the Pure Silk Bahamas LPGA Classic in January and concluding with Lexi Thompson winning the $1 million Race to the CME Globe, nearly 22 million viewers tuned in to LPGA Tour coverage across Golf Channel and NBC in 2017. This makes 2017 the most-viewed LPGA Tour season across NBC Sports since Golf Channel joined the NBC Sports Group in 2011. Additionally, 2017 tied 2013 as the LPGA Tour’s most-watched year across NBC Sports since 2011. Coverage drew an average of 221,000 viewers per telecast in 2017 (+24% vs. 2016), according to data released by The Nielsen Company.
NBC SPORTS GROUP CLAIMS TOP-6 MOST-WATCHED WOMEN’S GOLF TELECASTS IN ‘17
For the first time ever in televised women’s golf, Sunday’s final round of the RICOH Women’s British Open (Sunday, Aug. 6, 2017, 1.1 million viewers) delivered the most-watched and highest-rated women’s golf telecast of the year. NBC’s Saturday (Day 2) coverage of the Solheim Cup in August placed second with 968,000 viewers, followed by Sunday’s Solheim Cup coverage on NBC with 946,000 viewers. Golf Channel’s live coverage of Sunday’s final day of the Solheim Cup drew 795,000 viewers, the most-watched women’s golf event on cable in eight years.
Rank
Network
Event
Day
Avg. Viewers P2+
1
NBC
RICOH WOMEN'S BRITISH OPEN
Sunday
1,100,526
2
NBC
SOLHEIM CUP
Saturday
968,202
3
NBC
SOLHEIM CUP
Sunday
946,387
4
NBC
KPMG WOMEN'S PGA CHAMPIONSHIP
Sunday
839,983
5
NBC
RICOH WOMEN'S BRITISH OPEN
Saturday
808,578
6
GOLF
SOLHEIM CUP
Sunday
795,000