"Until gambling on golf becomes part of the mainstream betting action, like college and pro football, the PGA Tour will never have a real chance to make a mark in the fall."

The SI golf group contemplates the positive ramifications of the LPGA playing a well known tournament course in Torrey Pines (I have to agree, they should do it more often if at all possible). However, this was a more interesting debate related to the FedEx Cup finale:
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"According to a tour executive, players were in unanimous agreement with the move."

Ron Sirak reports on a couple of LPGA events lowering their purses. Great to see the players and executives not hung up on "value dynamics" or whatever they call it.

Weather the storm, keep your sponsors happy and hopefully the goodwill pays off down the road when times aren't so lean.

See why I'd never get my MBA.

Tiger Tests Out New Edgy Nike Ad Slogan On Suzann Pettersen

From her post-Canadian Women's Open win press conference:

Q. Looking back at yesterday, Karrie said that it was probably going to be daunting to be all alone in front with a five-stroke lead, a big lead. And you look at her, and she's an LPGA Hall of Famer; did it feel like that out there? Did you think about that? Did you have the nightmares from last night that we talked about?

SUZANN PETTERSEN: To be honest I didn't sleep that well. I tried to – actually, it was funny, tried to look an all of the press conferences on the U.S. Open last night before I went to bed and there were a few kind of big wins yesterday and a few surprises, and I tried to look at all the underdogs and what they said in their press conference. Everybody kept saying, you never give up, you keep grinding and you've got to believe you can do it. And I tried to bring those words kind of with me today, just keep believing what you do and don't fear anything. The door is wide open and you've just got to keep doing what you're doing.

Alright, enough with the cliches. What was Tiger's text message?

In that way, I used a lot of other sports and performances in kind of an inspirational way. I got a message from Tiger this morning, ‘Keep doing your shit.' So I guess I did keep doing my shit. (Laughter).

Why "just do it" when you "keep doing your %$#@" is so much more bold, direct, global, iconic and 21st century brand worthy?