Where Was Johnny?

Johnny Miller was noticeably absent from Monday's U.S. Women's Open playoff coverage.

Now, I know it probably has to do with some contractual nonsense about only appearing on the network. But it was much nicer with Dottie Pepper, and without his references to the "sprinkler system" or that beautiful lush green grass in the Newport fairways.

Still, I have to wonder, was Johnny...

A) At Newport begging Dick Ebersol to let him out of his contract so that he could work the playoff?

B) Doing a previously scheduled Monday outing making some extra cast to offset his low NBC wages?

B) At Prairie Dunes advance scouting Dave Axland and Stan George's recent bunker work?

C) At Golf Digest headquarters in Wilton working with Guy Yocom on his September column?

D) In a Town Car en route to Logan to catch a flight home to California?

Yep, the answer is probably (D).

U.S. Open Ratings "Tank"

The headline on this Media Life Magazine story: "Without Tiger, U.S.Open ratings tank."

Toni Fitzgerald writes:

Woods exited the tournament on Friday after shooting 12 over par for two days and missing the cut by three strokes. Thus Saturday’s Tiger-less third-round coverage of the U.S. Open on NBC averaged a 3.2 household rating, according to Nielsen overnights.

That was the lowest Saturday average since Nielsen began measuring the tournament in 1982. It was down 27 percent from the previous year, when Saturday averaged a 4.4.

Sunday’s final round averaged a 5.1, down 12 percent from a 5.8 the previous year, when Woods finished second. It was the lowest-rated final round in three years and second-lowest-rated since 1994.

NBC’s two-day average of 4.2, if it holds when final ratings are released later today, would be the worst two-day average since 1988 and tie for second-worst ever.

McCleery's TV Review

golfobserver copy.jpgPeter McCleery's Golfobserver.com review of NBC's telecast:
What ranked as one of the more boring TV golf marathons suddenly turned riveting in the last hour or so. Before that, Johnny Miller & Co. failed to explain for the most part exactly why Winged Foot was playing as difficult as it did. Was it the narrowed fairways? The slow, bumpy greens? Did it make sense for a course to play almost as difficult 32 years later as it did in the infamous 74 Open? We never got any answers from watching NBC or ESPN during the long four days of coverage.
And...
NBC's big letdown was when Mickelson drove 70 yards left into the hospitality area on 18, NBC couldn't come up with a low-behind camera angle to reveal the exact nature of his predicament. It was a wild scene with Mickelson and his caddie warning spectators to move out of harm's way. We knew he was in trouble, but it wasn't clear what was in front of him or between him and the green. It came as a surprise, then, when Roger Maltbie told us he hit a tree with his second shot--we never saw the results (were was a blimp receive shot?), until Mickelson hit a similar, slashing third shot. With the tournament on the line, one would have hoped for a more revealing shot or multiple angles, but Mickelson was apparently so far off line that NBC couldn't scramble any better than the fast-fading runnerup.

The pictures were generally spectacular. Even the grand old Winged Foot clubhouse seemed to sparkle. None of the commentators stood out, but at times they could have said less and allowed us to eavesdrop on the players and their caddies' conversations.

Hawkins on Ratings Decline

John Hawkins looks at the dismal PGA Tour ratings with his latest blog entry:

The first four months of 2006 did not bear good news for the PGA Tour in terms of its popularity with television viewers. Figures published in the most recent issue of Street & Smith’s SportsBusiness Journal indicate some frightening drops in TV ratings. The Shell Houston Open, for example, had a Sunday audience about one-third smaller than in 2005. There were double-digit decreases (10 percent or more) at the first three events on the Florida Swing, a whopping 56.3-percent decline at the Bob Hope Chrysler Classic and a 50-percent loss at the season-opening Mercedes Championships.

February’s AT&T Pebble Beach National Pro-Am, a tournament once capable of attracting five million viewers, checked in at about 2.5 million on Sunday, down 37.5 percent from a year earlier. Not every tournament’s numbers were off. The Players Championship actually rose almost 32 percent, but there’s a catch—rain delays in ’05 forced NBC to televise live third-round action that Sunday.
So you're thinking, he's going to point out how the juiced up power game is not relatable to fans, course setups are not producing more consistently exciting finishes and that the Tour has left too many classic venues for contrived ones?
The PGA TOUR has not downsized enough and it is going to have to become leaner and meaner to survive.

I say bring back "blood and guts" competition to the PGA tour as played by Ben Hogan, Sam Snead, a young Arnie, Gary and Jack and other great players when men were men as well as golfers.

When men were men as well as golfers? Oh lordy. Still, he's headed to the old bring shotmaking back argument? Nope.

Cut the number of tour cards to a max of 100, cut the number of players in the field to 100 and cut the cut to the top 50 and ties.

Put some damn fire back into the competition and maybe golf will be interesting as a spectator sport once again and not seem to be just a gathering of nice fellows content to make a good check and have a good time. Screw the good time, get serious!
Shouldn't there be a rule that you only get to question the passion or manliness of players if you actually played the Tour?

 

Feherty Advocates Ball Change

Ron Green Jr. in the Charlotte Observer talks to David Feherty, who talks about Tiger, how technology is not hurting the game, and what he'd do if he were Commissioner for a day:

Q. If you had Tim Finchem's job and could change one thing, what would it be? I would change the size of the ball. I'd make it .02 bigger. With one fell swoop you would cure a bunch of problems. The ball wouldn't go as far. It would spin. It would be harder to hit straight. It would be harder to hit far. It would be very slightly harder to get in the hole.

On the upside you'd bring a lot of old courses back into relevance.

It also sits up nicely around the greens. The amateur player has more fun playing with it. I grew up with the 1.62 (ball) and I remember changing to the 1.68 and thinking, wow, this is so much more fun playing with this ball.

For the high handicapper, those shots around the greens are difficult. When the ball is a little bigger, it makes such a difference. There's more of it to get underneath.

We've done it once before. I don't see a reason not to do it again.

I've added Feherty to the list of those who advocate something be done to de-emphasize distance in the game today. He's in good company!

Take That Carolyn!

img9387393.jpgI wonder if Carolyn Bivens called Tim Finchem to congratulate him on this news of coterminous brand pollination, courtesy of PGATour.com:

NEW YORK -- PGA TOUR star Vijay Singh will appear on NBC’s “The Apprentice.” on Monday, April 24, from 9-10 p.m. ET/PT.

Singh, winner of three major championships and 28 titles on the PGA TOUR, joins Donald Trump and Season 5 candidates at the new Trump National Golf Club in Bedminster, N.J. Don't miss Singh's grand entrance by helicopter with Trump.

Donald Trump’s children, Ivanka and Donald Jr., watch as the candidates engage in an all-out street war while creating a souvenir program for Ellis Island. The teams race against the clock to take pictures, write copy, create and finally, sell their souvenir programs.

Gold Rush tries to break Synergy’s four-week winning streak and struggles amongst themselves while half of Synergy’s team misses the boat and gets left behind. The winning contestants travel to the Trump National Golf Club in Bedminster, N.J. to play golf with PGA TOUR player Vijay Singh and Trump.
 Who’s on each team:

• "Gold Rush" -- Charmaine, Lee, Tarek, Michael

• "Synergy" -- Allie, Andrea, Roxanne, Sean, Tammy

The team with the most revenue from the one-day sales event wins and hits the links with one of the world’s best golfers, Vijay Singh. The losing team heads to the boardroom where another candidate is fired.

Network Shakeups

Stu Schneider reports in Golf World's Bunker on Mark Loomis' departure at ABC, and the battle between CBS and NBC to get the British Open. Try not to laugh at Dick Ebersol's claim that he and Johnny Miller were talking to Peter Dawson about golf in the Olympics!

Page 2 features Schneider's TV Rewind on the Masters. I thought about waiting to read it when it comes in the mail, but since I'm still waiting on the Golf World Masters Preview, I went with the online read. 

Hannigan On NBC

Frank Hannigan's latest Golfobserver column looks at the work of Tommy Roy and NBC. A few highlights...

It's a primary reason why, for me, NBC is the toughest listen in golf. I'm not sure producer Tommy Roy knows better. He allows Miller to get away with murder, with an open mike at all times, allowed to say whatever he feels like saying, at any time.

Roy is a very good producer in the sense that his images of golf are terrific and it is, after all, television. Producers matter in golf more than in other sports because they have so many choices. You don't just follow the bouncing ball.

Roy told the writer John Feinstein that if he hadn't gone into TV sports production he would likely have become a tour player. Except that he had never won anything.

Indeed. And if I hadn't drifted into the management of golf I would likely have become Marcel Proust.

And...

TV producers have to suck up to people, but putting PGA Tour commissioner Tim Finchem on camera at the top of shows, as if it's The Masters and we should be thankful we are allowed to watch, is over the top. I can only imagine what NBC will have to do for the USGA when the US Open rolls around, especially since the USGA has a new president, one Driver, who excels in self-celebration.

Gushing Johnny

Thanks to reader Noonan for this item from Phil Mushnick's NY Post column:

 It can't get much sillier than this:

Johnny Miller, forthright NBC golf analyst since 1990, until two weeks ago never pointed to a car sponsor and gushed how great its cars are. Until two weeks ago he was never moved to blatantly shill for any sponsors' products.

But two weeks ago, as the Doral Ford Championship was being played on NBC, Miller began to appear in Ford commercials. And then, during NBC's coverage of the Ford Doral, Miller, on at least two occasions, saw fit to interrupt that coverage to tell us what fabulous cars Ford makes.

For that, Miller was scolded in newspapers and golf magazines. The sarcastic question was even raised whether Miller, during NBC's coverage the next weekend of the Honda Classic, would see fit to give his automotive take on Hondas.

And then, during the Honda, Miller, with a straight face - and for the second time in two weeks after having never acted similarly in 15 years with NBC - volunteered his automotive take on Honda, even stating that Honda makes better trucks than Ford and Chevy.

And some folks felt his comments about Honda were evidence of Miller's integrity as opposed to having painted himself into a ridiculous corner, a corner far, far away from the golf commentary he'd been entrusted to provide.

Perhaps this newfound interest in affiliations will force an assessment of the relationship that other announcers have with corporations, and how that may influence their commentary?