Kapalua Ratings: Going Against NFL A Bad Idea, Finishing Against Golden Globes Worked Better

As Sports Business Daily notes, the NFL’s Saturday Wild Card games were up, with massive peak audiences of 31.4 million for Titans-Patriots and 29.4 million for the Texans-Bills overtime thriller on ESPN.

The NFL saw gains for both of its Wild Card games on Saturday. CBS led the way with 31.4 million viewers for the Titans’ win over the Patriots, which is the best audience for the Saturday primetime Wild Card since Saints-Eagles drew 34.4 million in ’14 on NBC.

Third round play at Kapalua went up against the Patriots game and did not rate among the top 150 cable shows, where a .3 minimum was needed to rank.

The news was better Sunday as NFL games ended earlier, freeing up eyeballs for the 2020 Sentry’s conclusion, won by Justin Thomas in sudden death playoff over Xander Schauffele and Patrick Reed.

Sunday’s live PGA Tour coverage on Golf Channel ranked 79th, with only the Golden Globes as major competition. The Sentry drew a .09 with an average audience size of 634k, 319k were 18-49 year olds. That means the peak audience was significantly higher during the exciting conclusion.

Still, there may also be viewers lost to a pair of NFL games already played and limits to how many hours one can watch television in a day. Not to mention, most Sunday night, Monday coverage centered around the NFL games.

And circling back to Sunday’s reader poll asking about Monday finishes for the entire Hawaii/La Quinta swing, 68% of you voted in favor of such a setup to avoid football. As always, thank you for voting!

Foreplay Pod: "Old Man" Media vs. Barstool

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After going on the Foreplay pod to discuss last December’s Presidents Cup spat between “old” media and the Barstool boys, I’ve come to realize my use of fanboys that so riled their base was in fact, unnecessary and short-sighted.

While I’ll continue to contend everyone with a media pass and signing the same forms should work under the same rules—no matter how outdated—the notion of a fanbase following the sport vicariously through media personalities dates to the earliest days of coverage. Darwin had fanboys who lived for his tournament accounts even a month after there had been a conclusion. Certainly Dan Jenkins elevated the art of fans living vicariously through his SI expense-account maneuvering, both in print and books. And by posting the things we do today on social media (golf, food, sites), all of us take audiences of different sizes on the road with us in different ways, just as the Barstool group does for their audience.

Anyway, with that apology out of the way, here’s the discussion below or as always, you can find on your favorite podcast platform or iTunes, and near the end we do also talk about the extra-fun finish at Kapalua.

The Reed Rules Saga, Files: Calls For An Intervention, Fans Need To Back Off And Monahan Weighs In

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It’s no “mashed potatoes.”

Twenty-four hours later, Sunday’s “cheater” yell remains a shocker in a sport largely heckle-free. And totally predictable given Patrick Reed’s lack of a legitimate explanation for his cheating episode at the 2019 Hero World Challenge.

The outburst was surprising for the event, home to chill Maui crowds.

Brentley Romine on what was said and when during the 2020 Sentry.

Randall Mell writes for Golf Channel on the need of Team Reed to host an intervention due to overall point-misser tendencies.

Because this isn’t even really about Reed’s welfare. It’s about where the game is being further pushed if he doesn’t admit his need for forgiveness and seek some sort of absolution. It’s about how even reasonable golf fans are willing to accept heckling when it’s aimed at a player who is so remorseless in his indiscretion.

The sport is in trouble when heckling can be justified as defense of the game’s honor.

Michael Bamberger had a different view of “the heckle heard ‘round the world”, saying it’s the job of fans to save the sport by remaining genteel:

If golf is on the road to anything goes, on the part of players or spectators, the professional game will be on life support before Tiger gets his 18th major.

Ultimately this all ignores what I see as equally important: has the lack of any significant punishment for Reed increased the likelihood of more fan incidents? We considered this going into the Presidents Cup, and now we know how those crowds treated Reed (not well).

A second high profile episode in his first PGA Tour start of 2020 now exists during a sudden death playoff. And his case is closed. Commissioner Jay Monahan speaking in Maui, as reported by Dave Shedloski at GolfWorld.com:

“Golf is a game of honor and integrity, and you've heard from Patrick,” Monahan said. “I've had an opportunity to talk to Patrick at length, and I believe Patrick when he says that [he] did not intentionally improve [his] lie. And so you go back to that moment, and the conversation that he had with [rules official] Slugger [White], and the fact that a violation was applied and he agreed to it, and they signed his card and he moved on. To me that was the end of the matter.”

Given that Reed appears to have gotten away with something in the eye of most fans and PGA Tour leadership, it’s easy to envision many more fan episodes.

Oh, and he video, if you missed the 2020 Sentry:

Golf Central’s discussion of Reed’s issues with fans:

Some Players Take The Blame For Mistakes, Some Get Gusted

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The memorable 2020 Sentry Tournament of Champions featuring a playoff and eventual win by Justin Thomas will go down as one of the more memorable PGA Tour events in some time. The combination of elite players, Kapalua’s finishing holes regaining some of their danger and a nice dose of wind set up a wild conclusion.

Of course, none of it happens without Justin Thomas bungling the 18th in regulation, carding a six after a weak tee shot and poor decision to hit 3 wood. Plenty of factors threatened to stop Thomas from hitting a quality shot, as Luke Kerr-Dineen noted here for Golf.com.

And then there was Justin’s thinking.

Thanks to Jeremy Schilling from highlighting this answer in Thomas’ post round press conversation:

Q. Two things on 18 in regulation, a nice moment to reflect on. On the second shot you had, did you hit a bad shot or was it a bad lie?

JUSTIN THOMAS: It was a really bad lie. It was the wrong club. I should have hit a 5-wood. It just -- I had no chance to get it to the green. The only good thing about a 3-wood was that it was going to cover more if I slightly pulled it, not hit it as far left as I did. But I mean, as steep as -- the thing is the farther down you get it, the flatter it is. I hit that drive so bad and so far off the toe that I didn't get it far enough down to be flat. It just was -- with a one-shot lead that was so stupid. I would have been better off hitting a 6-iron than a 3-wood. It doesn't make sense.

If I just would have made 4 there I would have won the tournament in regulation. Obviously if I made 5 I would have, but standing on 18 tee, I'm like, we make 4 we're probably going to win this thing, and boy, I botched it up pretty badly.

In an era of “we” making a bad call or “we” hitting a bad shot, Thomas’s comments will endear him to golf fans.

Contrast that with those who got “gusted.”

Unbeknownst to many, this is a thing.

Patrick Reed wheeled out the term for his missed playoff putts during a post round interview, not long after Xander Schauffele used the term.

From Dylan Dethier’s noble attempt to respectfully consider the act of being gusted.

“Unfortunately I had two putts really to close it, and one of them I got gusted on, and then this last one with the wind and the break, just got me again,” Reed said. There it is again: “gusted.” (Remember to save this phrase for your weekend game!) He expanded on the point, describing his birdie try on playoff hole No. 2. “The wind picked up right when we hit it and it made the ball stay straighter because it was more downwind and it actually didn’t break at all,” he said.

Certainly wind can affect a putt, but as I recall watching the putts live, they appeared off pretty early on. Maybe that’s where the gusting too place. Or maybe former tour player Chris DiMarco likely summed up the feelings of most in a Tweet that now sleeps with the fishes, notes GolfWRX’s Gianni Magliocco.

Sentry 2020: Watching Young Guns Hit Woods Into Par-5s Was Exciting! Stop The Presses!

Kapalua played like a golf course re-opening year one of a major overhaul. The turf was young, the greens sported that dreaded new-green firmness and overall, it needs a little more time to settle in. Mother Nature was also cruel to the 2020 Sentry Tournament of Champions in making Kapalua play long, soft, wet and not as much fun as we know it can be.

But as the ground dried just enough during Sunday’s windy finale, the 18th played like it did fifteen years ago. Drives that caught the right line and ridges shortened the hole. Clubs once called woods—not irons!—were used for second shots on a par-5. The hazard was in play. The ground mattered. Position off the tee was key. Genuine skill behind mere power was on display. And it was all very exciting to watch.

This is noteworthy given how often we are told the long ball is vital to selling the sport when we were once again reminded that power is fascinating when it is used to overcome hazards or to separate highly competitive players in a tight battle. Seeing the shots of Xander Schauffele, Justin Thomas and Patrick Reed just trickle on to a green in two, after starting 677 yards away, proved far more exciting than most finishes we’ve seen in some time and certainly were more fun than the simple lash at a tee shot.

It was all a reminder of how much pleasure can be found in watching a skilled player use a wood off of a hanging lie under tournament pressure, and how rarely it now happens as distance overwhelms the game.

Well done to all involved and thanks for the viewing pleasure to kick off 2020 in style.

Here was Thomas hitting into the hazard, hopefully we’ll get some social posts of the brilliant shots hit by Thomas, Schauffele and Reed on the first playoff hole (Think shaped, running and using the land, with a wood in their hand.)

Hopefully we’ll get some of those posted in the PGA Tour highlights package, but in the meantime, eventual winner Justin Thomas’s gaffe in regulation and his near eagle hole out in the playoff, in case you missed all the fun.

Instant Poll Asking For A Friend: Would You Support Monday Finishes During The NFL Playoffs?

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We’ve run into this question seemingly every year. But with the NFL’s already high ratings on the rise again as a strong leaderboard plays against wildcard weekend. It takes little imagination to know that golf is annoying blip to casual fans following the games, and is even asking its core audience to keep their remotes or second screens busy.

In between remote control flips to wildcard games, I ask, what would be so terrible if the first three events of the PGA Tour season started on Friday and ended on Monday?

The Sentry Tournament of Champions, Sony Open and Bob Hope Chrylser Humana Careerbuilder Workday American Express Desert Classic could all finish on Mondays and in eastern U.S. prime time on Golf Channel.

For the sponsor, a Monday finish might allow the event to get a similar rating on cable and get more recognition in media cycles when the only major sporting event.

The major negatives: a potentially smaller final round gallery at the Hawaii events, a tight turnaround from the desert event to Torrey Pines and the end of any chance a major network would carry the final round. And such a move would mean finishing near the start of the national college football championship but also on Martin Luther King Jr. Day, a national holiday.

And then there is this point from reader Mark:

So, simple yes or no…

Should the PGA Tour's opening events avoid NFL playoff games with Monday finishes?
 
pollcode.com free polls

A Fun Mystery Emerges From Kapalua: What Was Patrick Cantlay Referring To?

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The season opening Sentry TOC has a solid leaderboard and enough intrigue to keep golf fans intrigued, despite how drearily rain-softened Kapalua Plantation course has been playing.

Things got more interesting Friday when NBC/Golf Channel mics were opened up to let us listen in on Patrick Cantlay and caddie Matt Minister killing time with some light bantor about Mai Tais and “pampered $#@&’s.”

Whoa, say what?

Enjoy this until the PVB Police hunt this done and dispose of the clip:

Theories abound about what Cantlay was referring to in joking about the “pampered $#@&’s.”

Riggs at Barstool says this was a joking reference to Mark Rolfing wanting to see the players get traditional Kapalua wind, but Golf.com’s Garrett Johnston received this correction to the prevailing assumption from Cantlay’s bagman Minister.

“I know that Rolfing had nothing to do with that conversation,” Minister said. “I find it amusing people assuming they know what we are talking about. They are wrong.”

Minister added that the Mai Tai remark “caught me off guard. [Patrick] doesn’t drink.” (Minister’s not a Mai Tai guy, either. He said his post-round drink of choice this week has been a craft beer from Maui Brewing Company.)

So, what were Cantlay’s remarks in reference to? Minister declined to say.

“Makes it more fun,” he said, “keep y’all guessing.”

Johnston goes on to detail the response of the Golf Channel crew which ranged from suggesting he was not in the moment to a light scolding for lack of microphone awareness.

And while Cantlay will be fined for salty language, his previously undetectable Q-rating with the under 75 demographic is soaring today.


Designing For Golf Pros, Files: 5th At Kapalua Edition

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Cover your eyes kids, but Ron Whitten gives us a window into the coddled mindset that is golf architecture for the modern pro. At least, in the eye of some.

Check out his entire piece on the Kapalua remodel in the face of linebacker strength and core-infused speed, as addressed by the course’s original architects Bill Coore and Ben Crenshaw.

The par-5 fifth needed strengthening due to its width and easy reachability. With no room to lengthen, Coore and Crenshaw went old school, looked at divots, and placed a bunker Old Course-style. Ish.

“Everybody hit it up the left side,” Coore said. “Nobody challenged the ravine on the right side off the tee. After the tournament, I walked out to the fairway and found almost all the divots were in one big area on the left center of the fairway.”

He marked the spot and the next morning, he went out with Ben, who agreed the tee shot on five had become “mindless.” They discussed placing a bunker in the center of the patch of divots, to force players to position their drives. Crenshaw suggested that some may choose to aim at the bunker and fade it into the right side of the fairway, which would still be some 40 yards wide, but edged by that ravine. They flagged out the proposed bunker.

Soon, Rolfing, Wenzloff and tour officials inspected it. Tour players don’t like bunkers in the center of a fairway, they said. Especially a bunker so deep that they can only pitch out sideways.

So Coore and Crenshaw agreed to make it a shallow bunker, knee deep at its deepest, so players would still have a chance to escape with a five iron and reach the green.

The lack of depth in Kapalua’s bunkering was noticeable during the round one telecast of the 2020 Sentry. I assumed it was to help resort golfers get around faster. Turns out, there was a duel purpose.

This unfortunately raises the question debated for a couple of centuries now: why bunkers are there in the first place? To provide a manicured place of recovery or a penalty of some kind that elicits thought, a change of course and an edge to those who circumvent the trouble with a nice combo platter of brains and brawn.

There is also the more salient question: how often have the desires and needs of golf professionals had a positive impact on architecture? Rarely.

**Here is a screen capture from Sentry round 2 Golf Channel coverage showing the new “bunker” in graphic form.

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Ready Or Not, The PGA Tour Season Begins (Again) At Kapalua

Whether its the side-effect of a late Presidents Cup, an accumulation of wraparound golf buildup or starting as early as possible, the 2020 Sentry Tournament of Champions arrives with little fanfare or anticipation.

The flat vibe certainly is not the fault of Kapalua, perennially one of the more enjoyable venues in tournament golf both in beauty and fun finish production. The course re-debuts after a freshening and toughening, and sounds a bit soft this year, which may negate the charming ground game of yesteryear.

The format is not to blame, either, though dreams of a duel PGA Tour-LPGA TOC start were dashed when a sponsor likely not want to deal with the cost or equal pay criticisms that would have been a byproduct of such an event. (Sentry just renewed through 2030, news announced for minimum traction on that Friday news dump not-on-a-Friday, aka New Year’s Eve…)

Nor are the players to blame. While the usual defections happened again due to a plethora of playing opportunities—Woods, Koepka, McIlroy passed—plenty of first time winners and quality players have turned up for a guaranteed $64,000 and week on Maui.

Which brings us back to a recurring and dreadful topic we’ll grapple with all of 2020: schedule compaction. To put it as euphemistically as possible.

Tokyo’s Olympic games in July grab two weeks of the PGA Tour schedule and thus forced the early start. They will also disrupt schedules of big names and highlight how too many playing opportunities exist. As a product folks pay handsomely to sponsor and televise, we’ll be reminded quite regularly that the people writing big checks could get a lot more bang for their bucks with some schedule contraction and less of an emphasis on providing year-round playing opportunities.

Not that anyone will do anything about it as long as players incentivize leaders to maximize at the expense of the product.

So sit back, enjoy the beautiful scenes from Kapalua and break out your trade winds-climate change-Coore & Crenshaw bingo board.

Oh, but do enjoy the warm and fuzzy Patrick Reed-Kevin Kisner pairing that should brighten any January gloom. The new security guard spotted as part of Team Reed has undoubtedly been told to keep an eye on Kis as much as any Hawaiian hecklers.

Golf Channel/NBC airtimes:

Tournament Airtimes on GOLF Channel (Eastern):

Thursday         6-10 p.m. (Live) / 11 p.m.-3 a.m. (Replay)

Friday              6-10 p.m. (Live) / 11 p.m.-3 a.m. (Replay)

Saturday          6-8 p.m. (Live) / 8 p.m.-1 a.m. (Replay)

Sunday            6-10 p.m. (Live) / 11 p.m.-3 a.m. (Replay)

Tournament Airtimes on NBC (Eastern):

Saturday          4-6 p.m. (Live)             

Here is a tournament need-to-know from PGATour.com’s Ben Everill, including a look at the 18th hole.

Here’s one more look at the changes from Golf.com’s Josh Sens:

Plantation Course Returns From $12.5 Million Renovation: Will It Be Interesting Again?

For whatever reason—climate change altering wind patters, thatch build-up causing balls to run less or players simply not using the ground like they used to—Kapalua’s Plantation course grew increasingly less interesting to watch over the last decade. Granted, it’s peak in 2000 with this PGA Tour epic duel will always be difficult to top…

And there was this radar blip of old school shotmaking from Bubba Watson:

Now arriving on the back of New Year’s Day, the 2020 Sentry Tournament of (Mostly) Champions arrives with big names either sitting out by choice or due to injury, so extra focus will be put on the renovated Plantation Course.

Dave Shedloski reports for GolfDigest.com on early reviews noting the increased difficulty. But we’ll have to wait to tournament time to find out of players simply refuse to use the ground, or if conditions prevented some of the past charm provided by Bill Coore and Ben Crenshaw’s first major design.

Some greens also were expanded while others, like at the par-4 seventh and the par-5 15th, were reduced in size.

“The course is even more of a second-shot golf course than it was before,” said Rolfing, who watched closely from the time work started on Feb. 11 until the course reopened on Nov. 23. “There are more shelf areas. The PGA Tour wanted more hole locations. The greens were softened and you have some flatter areas, but those transitions are more severe. That puts a real premium on shot-making like it was more in the earlier days. There’s more strategy than before. You can’t just bomb it off every tee, either, because you want to set up that second shot.”

Rory: Reed Taking More Heat Than Most Because "It's Him"

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I rarely disagree with Rory McIlroy much these days as he’s become one of the game’s sharpest observers.

But his view of Patrick Reed’s blatant lie-improvement at the Hero World Challenge fails to inspire.

From today’s Morning Drive interview with Robert Damron and Paige Mackenzie, as reported on by G.C. Digital:

"I don’t think it would be a big deal if it wasn’t Patrick Reed. It’s almost like, a lot of people within the game, it’s almost like a hobby to sort of kick him when he’s down," McIlroy said Monday on "Morning Drive".

Said McIlroy: "I think the live shot isn’t as incriminating as the slow-mo. It’s hard, because you try to give the player the benefit of the doubt, right? He’s in there, he’s trying to figure out what way to play the shot.

“It’s almost like it’s obliviousness to it rather than anything intentful, in terms of trying to get away with anything.”

However, added McIlroy, “It doesn’t make it right what he did.”

The full interview is better than the text given how uncomfortable McIlroy sounds having to address Reed’s nonsense:

Cam Smith: Hopes Presidents Cup Fans "Absolutely Give It" To Patrick Reed

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Jacob Polychronis of Fox Sports shares the shockingly blunt assessment of International Presidents Cup team member Cameron Smith

Speaking after the final round of the Australian Open, Smith issued a forceful statement regarding Reeds’ lame blaming of camera angles.

“If you make a mistake maybe once you can maybe understand, but to give a bit of a bull***t response like the camera angle – I mean, that’s pretty up there,” Smith said.

“I hope the crowd absolutely gives it to not only him but everyone (from team America) next week.”

Marc Leishman issued a similar endorsement, though his tone was far less forceful.

If only we knew what was going on behind the scenes…in the PGA Tour fines department. Just wondering: are Smith and Leishman going to get fined for encouraging heckling of a peer, while lie-improver Reed goes unfined?

The policies of the PGA Tour will never let us know.

Either way, Thursday’s first session just got more interesting.

Reed Bunker Episode: Best Alternative GIF's Of The Hero World Challenge Violation

Some fun on Twitter in case you’d retired your account…

Oh wait, the last one was real…

Is Patrick Reed's Disregard For "Play It As It Lies" A Side Effect Of Simplified Rules?

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Long before the light bulb and indoor plumbing, one golf rule was paramount: play the ball as it lies.

Even in those silly days when bunkers were full of footprints and no one had thought to put a rake out, you took your hickory and whapped away without improving your situation. If you did, the hole was lost.

Enter stroke play, better 2019’s new rules chipped away at the principle, despite the best efforts of the USGA and R&A to protect this all-important clause. Allowing players to move rocks in bunkers, tap spike marks and graze the ground in areas where they once could not, was bound to have some impact.

More specifically, it was bound to encourage some to bend the spirit of the rules (Matt Kuchar), and a previous rule-bender to blatantly break the rules (Patrick Reed).

These two are hopefully outliers. Most players still are very careful around their ball and when placing their club down. But an increasing number seem to have no issue placing a club down behind the ball to push down rough or sand or even tightly cut grass. The old days of gingerly addressing the ball out of fear of being seen as improving your lie, may be out.

And the new simplified rules still address this vital notion of not altering the area around the ball.

4. Remove or press down sand or loose soil.

But in Reed’s case, the Hero World Challenge two-stroke penalty and blatant improvement of his situation (twice), was not improved by the sheer audacity of the act, and the odd statements after his round. From Brian Wacker’s story quoting Reed, who blamed the camera angle and insisted he could not detect his club moving the sand until seeing the replay.

“I wish [the cameras] were actually directly on the side of me,” Reed said afterward, “because it was in a pretty good footprint … and I felt like my club was that far behind the ball when I was actually taking the practice stroke, which I felt like I was taking it up. And it was … obviously, it was hitting a little sand. I didn’t feel it drag. But … whenever you do that, if it does hit the sand, just like if you’re in a hazard area and you take a practice swing and it brushes grass and the grass breaks, it’s a penalty. Whenever they brought it up to me and I saw it, it definitely did drag some of the sand. Because of that, it’s considered a two-stroke penalty.”

And there was a fascinating assessment from PGA Tour rules official Slugger White, who some might expect to be incredulous given that the player, when confronted with overwhelming evidence, blamed the camera angle and insisted he did nothing wrong.

From Dylan Dethier’s extensive look at the incident for Golf.com.

“He could not have been more of a gentleman,” White said. “He was unbelievable. He said — he had a different look at it. The angle that we had was behind and he’s looking from on top, so he may not have — I don’t know if he could have seen it as clearly as we did, but he could not have been a better gentleman.”

I’m not sure that bodes well for future incidents of this kind, where the fundamental rules of the sport are so blatantly broken and the player is praised for not admitting what can be seen by most.

Ultimately, however, the timing is awful given Captain Tiger Woods’ effort to help Reed reclaim his place as a top American player by selecting him for the Presidents Cup team. Heading to Australia, where the Fanatics await and will be armed with some loud one-liners, meaning the heckling could get ugly.

But there is also the simple matter of how Reed’s peers and teammates view him. The blatant nature of his violation may have been best summed up by Rickie Fowler after seeing the tape. From Dethier’s story:

“I mean, I don’t even know what you have to review,” he said.