“I want the Ryder Cup to keep getting better and better. I want to see that brand grow."

I poured myself a stiff drink and devoted more time to Robert Rodriguez's Avid Golfer Dallas profile of "Captainess" Lisa Pavin, which figures to become fodder for the scribes of Europe. But more importantly, we have someone dropping more B-bombs than Finchem or Bivens ever did back when the word was hip to use.
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"I have my doubts about how he will fit in on the team this year."

Peter Oosterhuis, talking about Tiger's inclusion on this year's Ryder Cup squad.

"He should be leading the team and inspiring the team. They should be saying 'I've got Tiger on my Ryder Cup team, we're going to demolish the opposition,' and that hasn't happened."

Oosterhuis went on to say that the effect Tiger could have on the side would damage, rather than help, his teammates.

Woods has underperformed in previous Ryder Cup tournaments despite huge success on the PGA Tour.

"It is not so much about how he will play, it's the affect he will have on the team," Oosterhuis said.

"I don't think he's going to help the team. I think he's just going to muddy the waters and cause problems that they don't need.

"They need to be thinking about golf and saying 'Hey, we're a team, we're playing together and we want to beat the opposition and let's not have any static on the side."

Someone Get Padraig A European Tour Pocket Schedule, Please

Even though he's only played twice in European Tour sanctioned non-majors this year, and even though he won three majors before deciding his swing needed changing for the worse, Padraig Harrington was selected for the Ryder Cup team over Justin Rose and Paul Casey in part for his devotion to European golf. You can sense it in this quote, after a missed cut at the Deutsche Bank.
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"The omission of Paul Casey is, in strictly golfing terms, indefensible."

Lawrence Donegan takes a more diplomatic approach than Oliver Brown did yesterday, but the message is the same: Paul Casey was not selected because of perceived personality issues. He's too American, he didn't play in Europe enough (but more than Donald and Harrington). He's just not well liked by the other saints on the team and Captain Marvelous.
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"Throw a dart. Pull a name out of a hat. Figure that one of that bunch will step up and give Pavin a reason he can't ignore. If not, pass the Advil."

Monty's headache was nothing compared to Corey Pavin's pending migraine. With less than a week to go before he sits down at the New York Stock Exchange (!?) to reveal his picks, Doug Ferguson asks, "Can anyone find two players who stand out above the rest? Can anyone find two players who stand out at all?
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"When they say he didn’t play enough or isn’t committed enough, look at the numbers."

The Irish press appears to be on the only sizable audience excited about Padraig Harrington's selection to the Ryder Cup team, with former U.S. Captain Paul Azinger openly mocking the choice on Twitter, as Lawrence Donegan reports. Even Padraig probably became a little less thrilled when his nemesis Sergio was named as an assistant Captain.
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Padraig's Ryder Cup Selection A Triumph Of Branding!

I poured through most of the reactions to Monty's Ryder Cup selections of Harrington, Donald and Molinari and a theme developed: Padraig is a nice, famous, legendary guy who has been stinking it up lately; Paul Casey was arrogant for sticking to an American-based schedule.

No one is refuting that Monty had a brutal predicament, one apparently made more complicated by a young, former U.S. Amateur-winning Italian capturing his second tournament of the year on the final weekend of Ryder Cup qualifying at the very course where the captain asked players to show up. Not sure what was complicated about Molinari's selection but I'm guessing it has to do with the King's English not being his first and only language.

When asked about selecting Harrington, Monty said:

COLIN MONTGOMERIE: Very good. In that order, as I mentioned, Pádraig Harrington, three major championships in the last three years; stature of Pádraig Harrington, and someone that we feel that nobody in match-play golf wants to play; a great competitor, and someone that will bring everything to the team that we know about European golf.

He has brand presence! A brand image more platformable than Casey!That will be the same justification for selecting Tiger on September 7th, but in Pavin's case, the alternatives are no Casey, Rose, Karlsson or any of the other quality players left off the team.

So sit back and watch the brand image theme make its way to the press roundups:

Derek Lawrenson writes of Casey:

But the inescapable conclusion is that the Englishman, who was a guest at Monty's wedding two years ago, has paid the price for what was seen in Europe as an unpalatable arrogant streak.

By failing to play in the Czech Open last week, and electing to compete in America at the FedEx Cup instead, Casey fell out of the automatic places. At Gleneagles came the final indignity as the stupendous manner of Molinari's win knocked him out of the wild card frame as well.

Let's hope Casey learns his lesson, for he is a prodigious talent. There are not 12 better players in Europe, but there are 12 with a better team ethic and appreciation of what a privilege it is to represent the continent.

Mark Reason has this to say:

The captain said: "Padraig Harrington has won three major championships in the last three years, has stature and is a man we feel that nobody in matchplay golf wants to play."

That statement was an insult to Casey's intelligence. Pat Perez and Jeev Milkha Singh have beaten Harrington in the first round of the last two Accenture Matchplay tournaments – Casey was runner-up both times– and Chad Campbell and Scott Verplank have dusted him in the singles at the past two Ryder Cups.

Iain Carter also noted the sentiments of the assistant Captains with regard to Casey's attitude, even though Padraig took the same approach to playing in Europe this year.

Casey, the world number nine, will feel bitterly disappointed to miss out and he has paid a heavy price for putting the FedEx Cup before the Ryder Cup.

That famed European team spirit is so crucial and his apparent indifference through the summer seriously undermined his claims in the eyes of many of the continent's stalwarts; figures like vice captains Paul McGinley, Darren Clarke and Thomas Bjorn.

They were fully involved in the discussions with the captain and his selections send a clear message that if you are going to be an American-based European you better play yourself into the side, because there are no guarantees if you don't.

Lawrence Donegan also believes the assistant captains were pivotal in the decision.

Montgomerie denied the decision to omit Casey and Rose had anything to do with the fact that they have spent the vast majority of the season playing on the PGA Tour in the US, although it is widely believed that it did. There was a strong feeling among the Scot's three vice-captains Darren Clarke, Paul McGinley and Thomas Bjorn – to whom he later added a fourth, Sergio García – that "loyalty" towards the European Tour should be a factor in team selection, albeit not the decisive one.

James Corrigan makes the case that Casey's omission was a mistake:

Casey's is a stunning absence. He is the first European or American player inside the world's top 10 to be denied a place in the biennial spectacular and many consider him the most talented of the stayaway quartet. He began this week just one spot outside the top-nine automatic qualifying positions but decided to skip the Johnnie Walker Championship for the non-counting but dollar-rich Barclays Championship. Apart from concerns about the selection process, the question will now inevitably be: did his disloyalty/arrogance cost him?

Doug Ferguson on the weird way Casey found out about the Cup snub.

Paul Casey had not checked his cell phone after his final round at The Barclays to see if he had made the Ryder Cup team for Europe.

He didn’t have to.

Casey was playing Sunday with Padraig Harrington, and on the seventh hole, he noticed Caroline Harrington giving the thumbs-up to her husband’s caddie.

“Caroline’s a great friend,” Casey said. “She would have said something to me if I had been picked. So at that point, I knew that I hadn’t. I was trying to keep my composure and put in a solid performance today.”

And this from another snubbee, Justin Rose:

Equally disappointed was Rose, who won the Memorial and the AT&T National at Aronimink earlier this summer. Rose played in his first Ryder Cup two years ago and went 3-1-0.

“I thought I had as good as shot as anyone,” Rose said. “With Paul Casey not picked as well, I think it’s a very interesting selection. I don’t think many people would have gone with those three.”

Jason Sobel on Casey's disappointment:

"I probably need time to take it in," he said. "Simple fact is, I'm not on the team. And I think Europe, they've got an unbelievable team. I wish them the best for the match, simple as that. I'm not going to stand here and sort of plead a case for why I should be on the team. It's done and dusted. I tried my hardest and I didn't make it."

If misery loves company, at least Casey can lean on Justin Rose, who also failed to make the team despite a pair of wins on the PGA Tour this season.

Steve Elling notes this about the selections and in particular, this on Harrington's record:

Harrington is a beloved figure throughout the game, and especially in the European team room, but his addition to the team could be just as popular in the Yanks' quarters. After all, Harrington is 0-7-2 in his past two Ryder Cups and has been blown out in the first round in the Accenture Match Play Championships in 2009-10. In fact, he and Westwood failed to win a match in 2008.

Phillip Reid thinks Monty was a magician for making his selections.

THE MAGICIAN had more rabbits in the hat than were required, but the three ‘wild cards’ – Pádraig Harrington, Luke Donald and Edoardo Molinari – which Europe’s captain Colin Montgomerie yesterday plucked out for the match against the United States at Celtic Manor on October 1st-3rd showed that he isn’t afraid to make the hard call in his efforts to regain the trophy.

In leaving out world number nine Paul Casey and Justin Rose, a two-time winner on the US Tour this season, Monty proved that he is very much his own man.

Ross McFarlane was not a fan of the Padraig selection.

A stunned McFarlane told Sky Sports News: "It beggars belief almost. That is a shock to me. It's the one name really that most people were casting aside.

"The form is not good enough, he hasn't committed himself to the European Tour at all, his schedule has been US-based, he hasn't supported the European Tour enough.

"Yet the team - Colin and his three vice-captains - have come up with Padraig Harrington who has a record that doesn't make great reading; he's won seven, lost 11 and halved three.

"What he's saying is 'how can you not have a three-time major champion in your team?' Well, you don't have him in your team if he's not playing well enough.

Brian Keough says Monty tipped his hand many months ago.

Experience is key in the Ryder Cup. So is putting. And Harrington fits the bill on both counts as far as Montgomerie is concerned.

The skipper warned us in May that he might need to add experience to the nine automatic qualifiers:

It will be very interesting to see who actually comes through and makes the team on merit and that allows me, as Corey said, for the makeup of my team to see who can fit in with that; whether I have a very experienced team and I can go with some rookies, or I have a very inexperienced team and have to some experience. All depends how the qualifying system works.

The ball is now in Harrington’s court following his jaded performances at The K Club and Valhalla, where he managed just two halved matches from nine starts.

Bob Harig says that the Molinari pick should quiet any conspiracy theorists:

Left off were two players with previous Ryder Cup experience, ranked among the top 22 in the world and probably just as deserving as the three who were chosen.

No. 9 in the world Paul Casey, who finished tied for third at the Open Championship, and No. 22 Justin Rose, winner against elite fields earlier this year on the PGA Tour at the Memorial and the AT&T National, were left out.

Some, such as Montgomerie, will say that just proves "the strength of European golf."

Others will point to conspiracies and friendships and politics, although the pick of Molinari on merit should go a long way toward diluting such thoughts.

Jim McCabe on the Ryder buzz at Ridgewood:

Ian Poulter, who paired with Rose to win two of three team matches at the 2008 Ryder Cup and is already on this year’s team, picked his words carefully and offered them forcefully.

“Everyone would make different picks, but everyone has to respect that the decision’s been made. The team’s the team,” Poulter said.

Clearly, Casey of the four players was the most subdued. Several times he paused in his answers to choke back his emotions and he seemed very careful to not step into a controversy.

“I probably need time to take it in,” Casey said after shooting 69 to tie for 12th at 277. “I’m not going to stand here and sort of plead my case for why I should be on the team. It’s done and dusted. I tried my hardest and I didn’t make it.”

Rose took the news to the first tee and never got it out of his mind. “Deflating,” he said. “It was hard to put it aside.”

And finally, the SI roundtable touched on the selections this way:

Shipnuck: Casey's injury kept him from amassing a lot of points and he still almost qualified. In some ways he's done more with less time.

Godich: The only thing I can figure is that with six rookies on the team, Monty was hesitant to take another, making Rose the odd man out. Naming Sergio an assistant captain was interesting as well. What, Monty thinks he needs somebody to get his team motivated? At least Sergio will be able to say he's the youngest assistant captain in Ryder Cup history.

Evans: I'm surprised that Sergio would take such a mediocre role.

Bamberger: I think bringing in Sergio was a genius move. He's a great Ryder Cup presence. Luke Donald I'm not so sure about. Monty went for a putter as other captains have. Example: Scott Verplank. But I think any American player would rather face Luke head-on than Paul Casey OR Justin Rose OR Bernhard Langer. OK, maybe not Langer.

Mills: I don't think Bernhard scares anyone anymore.

Bamberger: His kids, maybe.

Shipnuck: I hate to pick on you, Mike, but I like Langer over Paddy to fill the role of an older player with a long resume and lots of Cup experience. Bernhard has been the hottest player in golf all summer.

Let the bickering begin!